Senior Revenue Marketing Manager, GCR
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Job Location:
Monthly Salary:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
At AppsFlyer we believe great marketing doesnt just build brandsit drives business growth. As theRevenue Marketing Manager for GCR you will play a pivotal role in shaping how we connect with customers create meaningful touchpoints across their lifecycle and transform marketing influence into real pipeline impact.
In this role you will lead the evaluation and analysis of integrated multi-channel marketing strategies/plans across events content ABM digital and owned media. You will also serve as the marketing key contact of the inbound revenue funnel analyzing performance end-to-end to uncover insights that drive and accelerate new logo acquisition upsell and renewal to assist the marketing leadership to define and optimize the marketing strategies and plans in GCR market.
We are looking for a strategic data-driven marketer who loves connecting the dots between marketing activity and business results thrives in cross-functional environments and brings strong ownership to everything they do. This person should be able to understand and facilitate the diversified marketing activities that generate relevant sales-ready leads that can be nurtured into qualified opportunities while also driving upsell and renewal acceleration through various marketing initiatives.
What Youll Do
- Partner closely with Sales to evaluate the full inbound revenue funnel gaining a clear understanding of how marketing activities influence lead quality sales velocity pipeline acceleration and overall revenue performance.
- Support Marketing leadership in designing scalable inbound strategies that consistently generate qualified leads and accelerate pipeline creation in the GCR market. Lead regional pipeline analysis extract actionable insights and drive ongoing optimization across all marketing efforts.
- Build and manage goal-setting and performance measurement across all inbound marketing channelsincluding ABM programs content initiatives events and digital touchpointscovering planning data tracking analysis and reporting.
- Plan organize and report on quarterly monthly and weekly alignment and review cadences between Marketing Sales and SDR teams to enhance collaboration efficiency and execution effectiveness.
- Develop persona-based activation strategies for Strategic Enterprise Mid-Market and SMB segments in close partnership with segment Sales teams.
- Lead the evaluation implementation and adoption of marketing automation tools for the GCR market and work closely with Global Marketing Operations to streamline lead processes and optimize nurturing activities.
- Ensure strong alignment and collaboration across GCR Marketing global teams and external partners to deliver high-impact programs.
- Manage agencies and vendor partners to successfully execute campaigns and strategic initiatives.
What You Have
- 5 years of experience in B2B marketing growth marketing or revenue/pipeline-focused roles. Field marketing experience is a strong plus.
- Strong strategic thinking combined with hands-on execution ability; comfortable designing cross-channel plans.
- Excellent analytical skillsable to interpret data extract insights and influence decisions with clear storytelling.
- A growth mindset with strong cross-team collaboration abilities and empathy.
- Exceptional communication skills and an ability to build trust with senior stakeholders.
- Highly structured organized and able to manage multiple priorities in a fast-paced environment.
- Entrepreneurial spirit comfortable operating in lean and dynamic settings.
- Familiarity with mobile apps SaaS and marketing technologies.
- Strong data literacy; Excel proficiency preferred.
Experience working with agencies freelancers and external vendors.
Required Experience:
Manager
Key Skills
- ASC 606
- Hotel Experience
- Hospitality Experience
- GAAP
- Accounting
- Revenue Management
- Pricing
- Analysis Skills
- Salesforce
- SOX
- ERP Systems
- NetSuite
About Company
AppsFlyer was founded over ten years ago with a mission to help marketers succeed. From the beginning, we have been committed to four things: accurate data, unmatched privacy and security, open tech-stack innovation, and an unbiased, customer-obsessed approach. These four pillars have ... View more
