Lead, Digital Marketing Creators LATAM

Nike Digital Marketing exists to serve the athlete* at the pace of sport & culture in the spaces & platforms that matter most to them. This team is designed to connect the emotion of the Nike Brand product and experiences in new and powerful Digital Marketing offense delivers disruptive digital strategies to enhance brand concepts in service of our greater vision of making athlete* dreams real.

WHO YOULL WORK WITH

In this role you will report directly into the Digital Marketing Director and will be a member of the Digital Latam Marketing Team. The role partners with Brand Marketing Communications Teams APLA Marketing Nike Digital teams Brand Creative Integrated Media and External Partners (Creators Agencies Platforms).

WHO WE ARE LOOKING FOR

Were seeking a dynamic action-oriented digital marketer who thrives in ambiguity and excels at building and scaling creator strategies for the mexican and latin consumer. You bring an obsession for cutting through the noise using innovative ideas and by empowering the creators voices to land key narratives. You are comfortable collaborating with multiple strategic and marketing partners and you foster a team culture that prioritizes respect and inclusivity.

You have a deep understanding of digital social and creator marketing and can translate insights into actionable plans. You are a strategic problem solver able to absorb a high amount of detailed information summarize it and present it clearly to a variety of stakeholders. You are comfortable switching from strategic thinking to hands-on execution and you thrive in a fast-paced dynamic environment.

• Bachelors degree in Marketing or related field. Will accept any suitable combination of education experience or training
• A minimum of 5 years directly relevant work experience in Mexico or Latam countries.
• Extensive experience & proven track record in creator influencer entertainment or digital marketing ranging from strategy to execution of talent-based campaigns or programs.
• Outstanding interpersonal skills to develop and maintain meaningful two-way collaboration with internal and external partners/ creators.
• Strategic problem solver with the ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.
• Ability to absorb a high amount of detailed information summarize it and present in a clear and concise manner to stakeholders
• Stellar organization skills: multi-tasking ability to prioritise and work in parallel on several workstreams and meet deadlines
• Passion for sports culture and innovation with a genuine commitment to Nikes mission and values
• Dedication to fostering a team culture of collaboration respect and inclusivity

WHAT YOULL WORK ON

• Lead and developcreator marketing strategiesfor Mexico across 4 key sport categories (e.g. Football Running Training Sportswear).
• Operationalize atiered creator model ensuring clarity in roles responsibilities and integration across teams for the 4 key sports.
• Establish and upholdbrand standards and best practicesfor creator partnerships ensuring brand safety and long-term value.
• Forge strategicpartner relationships(e.g. creators agencies platforms) including regular connection points business reviews and relationship milestones.
• Design and implement atest & learn agenda ensuring that were driving innovation and performance.
• Driveseeding approachesfor local creators to ensure our network is best representing current product stories.
• Partnerclosely with our Brand Media Performance Media and communications partnersto ensure were delivering on brand & business goals.
• Managecreators on-the-ground in Mexicoat events to ensure were driving impact in-person with the teen athlete.