Director of Marketing

Who we are:

Gather Health delivers Social Primary Care to older adults. Through our unique and differentiated care model and proprietary technology Gather Healths solution drives substantial care outcomes by addressing the whole person needs of our target demographic: older dual eligible adults the fastest growing government segment. To address the needs of these clinically and socially complex patients Gather Healths Social Primary Care solution is comprehensive and wholistic in nature encompassing care and community within the four walls of Gather Health Centers and in the homes of its patients.

Gathers model achieves superior care by individualizing care and is reinforced by a three-prong approach: a unique care model quarterbacked by PCPs and supported by multi-disciplinary care teams tailored Social Care Plans that are led by Gather Guides and facilitated by deeply rooted community partners and a proprietary Tech Enabled Home Model.

Founded in 2022 and born out of the Healthcare Foundry Portfolio Gather Health is addressing a $1 trillion market in primary care for older adults. Today Gather Health operates in Massachusetts and is working with a multitude of payer partners on aligning value-based care economics to deliver integrated care. Gathers leadership team has a track record of building and scaling innovative primary care platforms focused on vulnerable populations including VillageMD and Commonwealth Care Alliance. Gather has raised $30M backed by Maverick Ventures Khosla and HC9 Ventures.

Summary of the Director of Marketing Role: This newly established position will be responsible for developing and executing comprehensive branding and marketing strategies tailored to engage older adults as well as the community agencies providers and other referral sources that support them. The successful candidate will design marketing initiatives that embody our person-centered philosophy and effectively communicate the value of our socially-supported care model in improving patient collaboration with our Growth Operations and Clinical teams the Director of Marketing will produce compelling narratives demonstrating our contributions to health equity and community wellness while supporting the organizations continued growth.

Day-to-day duties:

• Develop and manage our brand messaging across all touchpoints to ensure consistency with our mission and values
• Own the company website as a primary growth channel including UX messaging conversion rate SEO landing pages CTAs and content performance
• Manage the marketing automation CRM including lead capture scoring routing nurturing workflows automated email sequences and lifecycle campaigns
• Build comprehensive marketing strategies that reach older adults in underserved communities and educate them about our unique care model focusing on digital marketing strategies
• Develop patient engagement campaigns including direct outreach materials community event planning and digital presence management
• Create provider relationship marketing materials to strengthen referral partnerships with hospitals specialists and community organizations
• Develop and implement a measurement framework to track patient acquisition gauge community awareness and analyze campaign effectiveness
• Own the marketing budget partnering with leadership to forecast needs and demonstrate a clear return on investment

Minimum Requirements:

• Bachelors degree in Marketing Communications or related field
• 5 years of healthcare marketing experience is required; demonstrated expertise in patient acquisition and community engagement is highly desirable.
• Proven ability to build marketing functions in startup or growth-stage healthcare organization
• Strong writing and storytelling skills with ability to create compelling content across multiple channels
• Experience with digital marketing platforms social media management and graphic design tools
• Knowledge of healthcare marketing compliance requirements and patient privacy regulations
• Ability to work independently while collaborating effectively across growth operations and clinical teams
• Demonstrated success in community-based marketing and local market penetration strategies
• Familiarity with Salesforce and marketing automation tools
• Experience marketing within a value-based care model is a significant plus.

We are committed to supporting every aspect of your life by offering a total rewards package designed to support your health financial security and work-life balance:

• Health: Comprehensive medical dental and vision with day-one eligibility
• Protection: Company-paid Life Short-Term and Long-Term Disability insurance
• Retirement: 401(k) with company match and immediate vesting
• Time Off: Generous PTO that increases with tenure and 11 paid company holidays
• Wellness: Employee Assistance Program (EAP) and supplemental benefit options

Gather Health is committed to equal employment opportunity. At Gather we embrace diversity and are dedicated to creating an inclusive workplace for all candidates and team members. Employment decisions are made without consideration of race color religion sex (including pregnancy gender identity and sexual orientation) national origin marital status age disability political beliefs military experience genetic information or any other characteristic protected under federal state or local legislation.

Gather Health uses E-Verify to confirm the work authorization of newly hired employees.