VP of Marketing

Exton, PA - USA

Monthly Salary: Not Disclosed

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description VP of Marketing

Overview

Spherix is seeking a VP of Marketing to serve as a senior leader and key member of the companys leadership team. Reporting directly to the CEO the VP of Marketing will be responsible for defining and executing Spherixs overall marketing vision and strategy to drive brand awareness demand generation and sustainable revenue growth.

This role owns the end-to-end marketing function including strategic planning brand positioning digital and traditional marketing execution conference strategy PR and marketing operations. As a member of the leadership team the VP of Marketing will partner closely with executive leadership sales insights and product teams to ensure marketing initiatives are tightly aligned with company priorities and growth objectives. This role is based in Exton PA with consideration for a remote arrangement.

Key Responsibilities
Marketing Strategy & Executive Leadership

Define and own the company-wide marketing strategy ensuring alignment with Spherixs business objectives growth priorities and market positioning.
Serve as a member of the Spherix leadership team contributing to enterprise-level strategy planning and decision-making.
Act as a strategic advisor to the CEO and senior leadership on marketing performance brand health and market opportunities.
Identify gaps and opportunities in current marketing efforts and translate them into clear actionable strategic initiatives.
CEO market and product innovation campaigns
Advance Franchise Heads thought leadership in key therapeutic areas via conference presentations and white papers.

Team Leadership & Organizational Development

Lead mentor and develop the marketing team fostering a high-performance accountable and collaborative culture.
Set clear goals priorities and success metrics for the marketing function.
Determine resourcing needs role design and capabilities required to support company growth.
Oversee and manage external agencies vendors and consultants as needed.

Demand Generation Brand & Content Strategy

Oversee the development and execution of integrated marketing strategies across digital and traditional channels to drive awareness engagement and pipeline growth.
Own brand strategy and positioning ensuring consistency across all external and internal touchpoints.
Guide content strategy and messaging ensuring complex insights and products are translated into compelling client-centric narratives.
Oversee SEO paid advertising social media email marketing PR and thought leadership initiatives.

Marketing Operations Analytics & Budget Ownership

Own and manage the annual marketing and conference budget ensuring effective allocation of resources and strong ROI.
Oversee HubSpot and related marketing technology platforms including email campaigns lead management landing pages and system integrations.
Own and manage the company website and ensure all digital platforms are optimized and aligned with brand and business goals.
Define and track key marketing KPIs leveraging tools such as Google Analytics and executive dashboards to measure performance pipeline impact and ROI.

Sales Insights & Cross-Functional Partnership

Partner closely with Sales leadership to align marketing strategy with pipeline development client engagement and revenue goals.
Collaborate with Insights and Product leaders to support franchise strategies product launches and go-to-market planning.
Regularly review pipeline performance identify challenges and proactively develop solutions in partnership with commercial leadership.

Events Conferences & External Presence

Own the companys conference and events strategy including planning execution messaging and post-event performance analysis.
Ensure Spherix maintains a strong professional and differentiated presence at key industry conferences and events.

Qualifications

15 years of experience in B2B marketing preferably within healthcare pharmaceutical market research or professional services.
Proven experience leading and developing marketing teams.
Strong expertise in marketing technology platforms with direct HubSpot experience required.
Deep understanding of pharmaceutical market research industry trends and regulatory considerations.
Proven ability to translate complex insights and offerings into clear compelling marketing narratives.
Strong background in digital marketing demand generation content strategy and analytics.
Experience managing budgets agencies and cross-functional initiatives at a senior level.
Excellent executive communication stakeholder management and presentation skills.
Bachelors degree required; advanced degree preferred.

What You Bring

A strategic growth-oriented mindset with the ability to balance vision and execution.
Executive presence and comfort operating at the leadership team level.
A collaborative influential style that builds trust across functions.
A data-driven approach to decision-making and performance management.
The ability to operate effectively in a fast-paced evolving environment.

Other Relevant Information
Compensation package includes a competitive salary and benefits commensurate with experience as well as eligibility for an annual performance-based bonus. Travel may be required to attend medical conferences client meetings and industry events.

About Spherix
Spherix is an independent market intelligence and advisory firm that provides an unbiased view of therapeutic areas within rapidly evolving indications. Our seasoned in-house team specializes in dermatology gastroenterology hematology hematology/oncology rheumatology nephrology neurology and ophthalmology. By collaborating closely with our clients we empower them to make informed decisions and capitalize on opportunities through comprehensive market insights strategic consultations and advisory services.

Required Experience:

Exec

Job Description VP of MarketingOverviewSpherix is seeking a VP of Marketing to serve as a senior leader and key member of the companys leadership team. Reporting directly to the CEO the VP of Marketing will be responsible for defining and executing Spherixs overall marketing vision and strategy to ...