Headways mission is a big one to build a new mental health care system everyone can access. Weve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition but the majority of providers dont accept insurance making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then weve grown into a diverse national network of over 60000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. Were a Series D company with over $325m in funding from a16z (Andreessen Horowitz) Accel GV (formerly Google Ventures) Spark Capital Thrive Capital Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us and help change mental healthcare for the better.

About the role:

At Headway our network is our competitive advantage. Were building the largest national network of therapists and prescribers who accept insurancecurrently over 60000 active providers and growing. The more providers we activate the more patients we can serve and the greater our impact on mental healthcare access.

As a Senior Product Designer for Provider Acquisition youll own the design of our top-of-funnel experiencesthe landing pages lead forms and acquisition flows that turn interested providers into qualified leads. This is high-leverage growth work: small improvements in conversion can translate to thousands of additional providers joining our network and tens of thousands more patients getting access to care.

Youll be embedded in a new pod focused exclusively on acquisition working closely with product marketing engineering and data to rapidly test learn and optimize.

What makes this unique:

This is traditional growth design work in a mission-driven context. Youll need to balance the craft and polish of consumer product design with the velocity and experimentation mindset of a high-performing growth team. Success means being energized by metrics comfortable with rapid iteration and excited to see how a color change copy tweak or form redesign impacts conversion rates. Youll ship variations weekly analyze results and continuously refineall while maintaining design quality that makes providers feel confident choosing Headway.

In this role youll:

Own the design of provider acquisition experiences

• Lead design for landing pages across different segments (therapists prescribers group practices) and states
• Design and optimize lead forms to maximize submission rates while capturing the information we need
• Create compelling visual design and messaging that resonates with providers and drives action
• Design re-engagement campaigns for the 150K providers whove previously shown interest but havent completed signup

Drive growth through rapid experimentation

• Run continuous A/B tests and experiments to improve conversion at every step of the acquisition funnel
• Work closely with data and product marketing to identify opportunities form hypotheses and validate results
• Move fastshipping multiple experiments per week when neededwhile maintaining design quality
• Develop an intuition for what works through constant learning and iteration

Collaborate deeply with cross-functional partners

• Partner with product marketing on messaging positioning and campaign strategy
• Work with engineering to build experimentation infrastructure and ensure designs are shippable quickly
• Collaborate with data to understand user behavior set success metrics and analyze experiment results
• Coordinate with the growth marketing team on channel-specific needs and campaign launches

Bring consumer product craft to growth work

• Apply strong visual design skills to create landing pages that feel polished and trustworthy
• Design interactions that reduce friction and guide providers smoothly toward conversion
• Develop mobile-optimized experiences (80% of our traffic is mobile)
• Balance aesthetic quality with performanceknowing when a design is good enough to ship and learn from

Contribute to design systems and team practices

• Build reusable components and patterns for landing pages and forms in our design system (Helix)
• Document learnings from experiments to build institutional knowledge
• Help evolve our experimentation practice and tooling as the team scales

Youll be a great fit if you:

Have strong product design experience with a growth focus

• 5-8 years as a product designer with 3 years working on growth acquisition or conversion-focused teams
• Youve shipped high-performing consumer-facing web experiences and can show measurable impact
• You understand landing page optimization form design and conversion funnel psychology

Combine craft with velocity

• Your visual and interaction design work is polished and professional
• You can move fast without sacrificing qualityyou know when to obsess over details and when to ship and iterate
• Youre comfortable with ambiguity and can scope work appropriately for rapid learning

Are metrics-driven and experiment-minded

• You get excited by data and love seeing how design changes impact conversion rates
• You can form hypotheses design tests and interpret results to inform your next iteration
• You understand statistical significance and can work with data partners to validate findings

Have consumer product sensibility

• You know how to make digital experiences feel compelling trustworthy and easy to use
• You understand visual hierarchy persuasive design and how to reduce friction
• You can adapt your design approach for different audiences (e.g. therapists vs. prescribers vs. group practices)

Collaborate effectively across functions

• You work well with product marketing and can translate marketing goals into design solutions
• You partner effectively with engineers to build experimentation capabilities
• You communicate clearly and can advocate for design decisions using both craft arguments and data

Care about the mission

• Youre motivated by work that expands access to mental healthcare
• You understand that every percentage point improvement in conversion means more providers joining our network and more patients getting care

Compensation & Benefits:

The expected base pay range for this position is $183600 - $216000 based on a variety of factors including qualifications experience and geographic addition to base salary this role may be eligible for performance-based variable compensation and an equity grant depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package including robust health and wellness benefits retirement savings and meaningful ownership opportunities through equity. Compensation decisions are made holistically ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical Dental and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

We believe a teams strength is in its people and we cannot achieve this mission without a team that reflects the diversity of this problem across race ethnicity gender sexuality age national origin religion family status disability military status and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or receive other benefits and privileges of employment please inform the recruiter when they contact you to schedule your interview.

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