Senior Product Researcher

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profile Job Location:

Belgrade - Serbia

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy
The job posting is outdated and position may be filled

Department:

Engineering

Job Summary

Research & Insights (50-60%)

  • Lead qualitative research to improve activation and conversion across the trial-to-paid journey
  • Conduct customer interviews using JTBD methodology to understand motivations and adoption patterns
  • Develop actionable behavioral segments based on customer journeys and desired outcomes
  • Analyze conversion funnels and user cohorts in Amplitude to identify opportunities and friction points
  • Present insights to Product Marketing and leadership in decision-ready formats

PLG Campaign Execution (30-40%)

  • Execute and manage in-app campaigns for product communications (feature announcements onboarding flows beta invitations surveys etc.)
  • Handle campaign setup segmentation deployment and performance tracking
  • Write customer-facing copy that drives engagement and activation
  • Collaborate with PLG Manager and Product Marketing on messaging strategy and targeting
  • Monitor campaign performance and iterate based on data

Cross-Functional Collaboration

  • Partner with Product Marketing to validate messaging and positioning
  • Build continuous feedback loops that translate insights into prioritized opportunities
  • Support the wider Product team with messaging capacity as needed

Qualifications :

Youre a Great Fit If You:

  • 5 years product/UX research experience in B2B SaaS with a track record of influencing product decisions
  • Confident calm and empathetic communication styles producing highly relevant insight from customer research across all our global regions
  • Hands-on experience with customer engagement platforms (Intercom Braze or similar)
  • Comfortable independently analyzing funnels and cohorts in Amplitude or similar analytics tools
  • Proficiency with JTBD framework and behavioral segmentation
  • Strong written communication skills for customer-facing content
  • Experience with conversion optimization onboarding research or PLG environments

Working Style:

  • Can operate independently to shape research practices and drive adoption across teams
  • Comfortable with scrappy iterative approaches over months-long studies
  • Use AI to scale research impact and automate analysis
  • Move quickly from insight to hypothesis to test to measurement
  • Comfortable having research findings challenged and debated

Additional Information :

  • Growing international business with 10000 subscribers
  • Regular performance-based compensation reviews
  • 26 days paid time off
  • 1 additional day off for your Birthday
  • Remote office assistance
  • Service years recognition financial reward

Remote Work :

Yes


Employment Type :

Full-time

Research & Insights (50-60%)Lead qualitative research to improve activation and conversion across the trial-to-paid journeyConduct customer interviews using JTBD methodology to understand motivations and adoption patternsDevelop actionable behavioral segments based on customer journeys and desired o...
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Key Skills


About Company

ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision-makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, Qui ... View more

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