Retail Events Specialist
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Job Location:
Reggio Emilia - Italy
Monthly Salary:
Not Disclosed
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
The Consumer Engagement Specialist is responsible for designing developing and monitoring a plan of activities aimed at increasing the retention of existing customers and attracting new potential target customers with the brands values.
Core Responsibilities:
1.01 Manages the annual investment budget divided by market
1.02 Analyzes customer insights and contributes to building a CRM strategy aimed at identifying the clusters most receptive to retention and acquisition activities
1.03 Designs in agreement with the Consumer Engagement Manager a retention and prospect/lead acquisition strategy consistent with brand objectives
1.04 Develops a marketing plan containing objectives targets and format and is responsible for sharing it with the individual countries
1.05 Maintains constant contact and shares targeting with the CRM Division
1.06 Coordinates with the internal offices involved (VM Communication E-procurement...) for the production of materials and services consistent with the defined format
1.07 Prepares and shares the briefing to the Consumer Channel including organizational details dynamics and staff roles during the event
1.08 Design and develop the customer journey both automatic and related to events (e.g. brand experience) and specific campaigns (e.g. lead acquisition)
1.09 Analyzes and interprets the data linked to the projects followed (Redemption events campaigns transmitted by CRM department...)
1.10 Takes care of training for the offices involved such as the Consumer Channel on execution of customer projects events and campaigns E-procurement for the selection of suppliers suitable for the organization of events
1.11 Deepens and keeps constantly updated its knowledge of suppliers as well as consultants and agencies dealing with the related management and negotiations
1.12 Promotes the development of role learning through proactive team and digital activities aimed at innovation and improving the effectiveness/efficiency of ones Responsibilities>>
1.13 Promotes adopts and develops the use of digital technologies within ones function in relation to both process management and relations with internal and external interlocutors involved in the business>>
1.14 Adopts behaviors and promotes operational/cultural actions for Sustainable Development understood as the interconnection of practices oriented towards the Care of the Environment Business Processes and the Organizational Community
Qualifications :
- 3/4 years of experience in marketing event coordination or project support ideally in the fashion or lifestyle industry
- Fluent in Italian and English (spoken and written)
- Strong organizational and time-management skills; ability to handle multiple tasks at once
- Detail-oriented with a proactive and collaborative attitude
- Passion for fashion branding and creative marketing
Additional Information :
If you are passionate about fashion highly organized eager to learn and thrives in an international fast-paced environment... You cant miss this opportunity!
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Marketing
- Catering
- Organizational skills
- Hospitality Experience
- Management Experience
- HubSpot
- Event Planning
- Events Management
- Project Management
- Event Marketing
- Leadership Experience
- negotiation
About Company
Max Mara Fashion Group An Italian House of Brands, Family Owned Since 1951. Passion, commitment and tradition have created a unique fashion style: today 10 Main Brands and more than 60 different Collections find common ground in quality, style and respect for the distinctive feature ... View more
