Global Marketing Strategy & Planning Lead (mfd)
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Job Location:
Monthly Salary:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
YOUR MISSION
You will build and own yfoods global marketing architecture ensuring that strategy budgets campaigns and market execution are fully aligned. Your work will directly enable scalable international growth by bringing clarity structure and strategic focus to how we plan invest and activate marketing globally.
Your Responsibilities
Strategic Marketing Planning
- Own the annual global marketing planning process across markets
- Build and manage multi-market campaign and launch calendars
- Develop category and growth frameworks to guide market strategy
- Lead budgeting models forecasting and investment allocation
Campaign & Brand Strategy
- Define the global campaign narrative and campaign architecture
- Develop playbooks and strategic guidelines for local market teams
- Build clear messaging funnel and briefing frameworks
- Align closely with Creative and Activation teams to ensure strategic consistency
Performance & Insights Integration
- Work closely with E-Commerce to align brand strategy and performance marketing
- Partner with Brand Management to translate insights into actionable strategy
- Build and evolve global measurement and KPI frameworks
WHAT YOU NEED TO SUCCEED
- Strategic background e.g. former management consultant strategy or central marketing role
- 23 years of professional experience ideally in strategy consulting high growth startups or another high-performance environment
- Strong analytical and strategic thinking skills combined with a structured and data-driven working style
- Entrepreneurial mindset with solid commercial acumen and a high degree of ownership
- Outstanding ability to structure complex topics and synthesize insights
- Hands-on analytical and impact-driven
- Strong business logic and financial mindset especially around budgets and investments
- Global mindset with experience working across functions and markets
- Excellent communication skills (englisch & german C1) able to align senior stakeholders clearly and confidently
Equal Opportunity Employer
At yfood we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees.
We welcome applications from all individuals regardless of age race nationality ethnicity religion gender sexual orientation gender identity or expression marital status disability or any other characteristic protected by applicable laws.
Applications from people with disabilities are explicitly encouraged.
(WH)yfood
- We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
- **yfood goes international.**Although Germany is our home base we have created a dynamic and colorful environment with our international markets where many exciting topics are waiting for you.
- **Agility is key.**Thats why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
- **Go with the flow.**We contribute 30 to your public transportation ticket
- **Vacation is important.**Thats why we give you 30 days of paid vacation per year.
- yfood keeps you fit . For this purpose we offer a sports allowance workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
- Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products varieties or flavors before anyone else. Otherwise theres as much yfood as you can carry for free of course in all our offices but also if you work remotely.
- As a start-up you often have to fight with clichés. But some of them are true. Thats why we also offer a fruit basket your free caffeine kick or the still water.
- Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
yfood is a startup in Munich. Our yfood drink replaces a full balanced meal by providing 25% of your daily needs of all essential macro- and mirco nutrients.
