As aSeniorArtDirector supportinga variety ofprojects includingthe GE Holiday product line you will lead creativestrategydirection and design across packaging point-of-purchase displays and in-store signage for retail environments. You will drive concept development guide creative execution and ensure visual excellence and brand integrity across all consumer touchpoints.
This role combines hands-on design with cross-functional partnership and creative oversight. You will collaborate closely with internal teams and external creative partners to bring ideas from concept through final production ensuring all materials ladder up to brand strategy merchandising priorities and seasonal marketing bring a balance ofcreative leadership executional rigor packaging experience and the ability to inspire designers and contributors toward polished high-impact outcomes.
This full-time position reports to the VP Creative Director and is expected to work in a hybrid model which currently includes Monday Tuesday and Wednesday in-office.
What youll do:
CreativeDirection & Design
- Concept design and develop packaging in-store signage and point-of-purchase materials from idea through production
- Drivebrand strategy seasonal themes and merchandising insights into compelling creative solutions
- Ensure all creative output aligns to brand standards and enhances product storytelling in physical retail settings
- Evaluate and incorporate market and competitive design trends relevant to retail packaging and seasonal décor
Cross-Functional Collaboration
- Partner with internal stakeholders (Creative Merchandising Retail Partners) to review creative briefs gather feedback and refine deliverables
- Participate in project check-ins to align on timelines milestones and feedback loops
- Supportphotography planning including input on shot lists and prioritizing retouching needs for packaging and point-of-sale executions
Creative Leadership & Vendor Oversight
- Provide creativeinspirationguidanceanddirection to a technical production designer responsible for executing final production files
- Source onboard and art-directfreelance designers illustratorsretouchers and other creative resources as needed
- Elevate creative quality by offering recommendations rooted in designexpertise category awareness and brand standards
Asset Management & Production Excellence
- Deliver production-ready files for print with accuracy and attention to technical specifications
- Partner closely with production and print partners to ensure assets are built correctly andoptimizedfor scalability
- Maintain and update creative collateral including pitch decks presentations and project documentation
- Steward visual consistency and brand alignment across all printed and in-store materials for the GE Holiday line
- Leads the team to achieve business outcomes by promoting collaboration and alignment with organizational values; translates company initiatives into a clear vision aligning team actions with company priorities while fostering performance and professional development
What you bring to the table:
- 11 years of artdirection and graphic design experience including packaging and retail signage
- Portfoliodemonstratingstrong packaging retail design and multi-touchpoint creative systems
- Advancedproficiencyin Adobe Creative Suite (Illustrator Photoshop InDesign) and familiarity with Figma
- Experience working with vendors printersretouchers and freelance creative talent
- Ability to move fluidly between high-level concepting and hands-on execution
- Strong understanding of brand storytelling in a retail and product context
- Exceptional communication visual presentation andstakeholder-managementskills
- Ability to manage timelines and multiple deliverables whilemaintaininghigh creative standards
- Experience in seasonal retail or consumer packaged goods environmentsa strongplus
- Demonstrated AI literacy enabling effective understanding interaction and critical evaluation of AI technologies and applications across diverse business functions
About Us: Balsam Brands is a global omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building authenticity and doing the right thing. We have steadily growing teams in Boise the Bay Area Dublin the Philippines Canada and Mexico.
The companys mission is to create joy together. We empower our team and partners to love what they do provide products and experiences that inspire meaningful moments with family and friends and give back to our families and communities in impactful ways. When you join Balsam Brands youll find a culture of caring people doing challenging work and building a welcoming workplace.
As aSeniorArtDirector supportinga variety ofprojects includingthe GE Holiday product line you will lead creativestrategydirection and design across packaging point-of-purchase displays and in-store signage for retail environments. You will drive concept development guide creative execution and ensur...
As aSeniorArtDirector supportinga variety ofprojects includingthe GE Holiday product line you will lead creativestrategydirection and design across packaging point-of-purchase displays and in-store signage for retail environments. You will drive concept development guide creative execution and ensure visual excellence and brand integrity across all consumer touchpoints.
This role combines hands-on design with cross-functional partnership and creative oversight. You will collaborate closely with internal teams and external creative partners to bring ideas from concept through final production ensuring all materials ladder up to brand strategy merchandising priorities and seasonal marketing bring a balance ofcreative leadership executional rigor packaging experience and the ability to inspire designers and contributors toward polished high-impact outcomes.
This full-time position reports to the VP Creative Director and is expected to work in a hybrid model which currently includes Monday Tuesday and Wednesday in-office.
What youll do:
CreativeDirection & Design
- Concept design and develop packaging in-store signage and point-of-purchase materials from idea through production
- Drivebrand strategy seasonal themes and merchandising insights into compelling creative solutions
- Ensure all creative output aligns to brand standards and enhances product storytelling in physical retail settings
- Evaluate and incorporate market and competitive design trends relevant to retail packaging and seasonal décor
Cross-Functional Collaboration
- Partner with internal stakeholders (Creative Merchandising Retail Partners) to review creative briefs gather feedback and refine deliverables
- Participate in project check-ins to align on timelines milestones and feedback loops
- Supportphotography planning including input on shot lists and prioritizing retouching needs for packaging and point-of-sale executions
Creative Leadership & Vendor Oversight
- Provide creativeinspirationguidanceanddirection to a technical production designer responsible for executing final production files
- Source onboard and art-directfreelance designers illustratorsretouchers and other creative resources as needed
- Elevate creative quality by offering recommendations rooted in designexpertise category awareness and brand standards
Asset Management & Production Excellence
- Deliver production-ready files for print with accuracy and attention to technical specifications
- Partner closely with production and print partners to ensure assets are built correctly andoptimizedfor scalability
- Maintain and update creative collateral including pitch decks presentations and project documentation
- Steward visual consistency and brand alignment across all printed and in-store materials for the GE Holiday line
- Leads the team to achieve business outcomes by promoting collaboration and alignment with organizational values; translates company initiatives into a clear vision aligning team actions with company priorities while fostering performance and professional development
What you bring to the table:
- 11 years of artdirection and graphic design experience including packaging and retail signage
- Portfoliodemonstratingstrong packaging retail design and multi-touchpoint creative systems
- Advancedproficiencyin Adobe Creative Suite (Illustrator Photoshop InDesign) and familiarity with Figma
- Experience working with vendors printersretouchers and freelance creative talent
- Ability to move fluidly between high-level concepting and hands-on execution
- Strong understanding of brand storytelling in a retail and product context
- Exceptional communication visual presentation andstakeholder-managementskills
- Ability to manage timelines and multiple deliverables whilemaintaininghigh creative standards
- Experience in seasonal retail or consumer packaged goods environmentsa strongplus
- Demonstrated AI literacy enabling effective understanding interaction and critical evaluation of AI technologies and applications across diverse business functions
About Us: Balsam Brands is a global omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building authenticity and doing the right thing. We have steadily growing teams in Boise the Bay Area Dublin the Philippines Canada and Mexico.
The companys mission is to create joy together. We empower our team and partners to love what they do provide products and experiences that inspire meaningful moments with family and friends and give back to our families and communities in impactful ways. When you join Balsam Brands youll find a culture of caring people doing challenging work and building a welcoming workplace.
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