Senior Brand Manager
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition we are looking for colleagues who are ready to join us on this journey! Tomorrow cant wait lets shape it together!
British American Tobacco South Africa has an exciting opportunity for a Senior Brand Manager in Cape Town
The role is responsible to support the Head of Combustibles in the development of the Portfolio Strategy for the key markets to
drive growth within Combustible and deliver against Brand health volume share and collaboration with the
global team the role influences and embeds consumer insight into the development and adaption of relevant brand plans.
ACCOUNTABILITIES
- Responsible for the development of brand strategy for the markets with clear portfolio priorities
- Develop the operational brand plans across the area.
- Define local relevant marketing campaigns and mix elements including pack and product specifications.
- In line with consumer segments ensuring that plans are developed and or adapted in adherence to brand
- Accountable for the introduction of new launches line extensions pack / product formats and innovations
- Initiate activation plans in line with brand weaknesses/strengths
- Participate in the development of sales forecast for assigned brand.
- Initiate manage evaluate results and provide recommendations on research projects based on brand requirements and consumer feedback.
- Understand consumer segments and their choice drivers the brand health indicators and performance dynamics
EXPERIENCE SKILLS KNOWLEDGE
- >3 year Marketing degree / diploma in Marketing or business discipline
- 8 experience in leading CPG company (Brand marketing)
- 2 years Brand Marketing experience essential internally with above market experience (regional/global experience) as
strong advantage
- In depth understanding of Consumer insights strategy and planning
- Broad overall business awareness and understanding of inter-relationship between functions
- Strong people leadership capabilities to effectively lead develop and manage large and diverse teams.
- Excellent communication storytelling and influencing skills
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans initiatives for work-life balance transportation support and a flexible holiday plan with additional incentives
- Your journey with us isnt limited by boundaries; its propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement where your career progression isnt just a statement its a reality were eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- Youll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment preparing for ongoing changes
WHY JOIN BAT
Were one of the few companies named as a Global Top Employer by the Top Employers Institute certified in offering excellent employee conditions.
Collaboration inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive regardless of gender sexual orientation marital or civil partnership status gender reassignment race religion or belief colour nationality ethnic or national origin disability age skills experience education socio-economic and professional background veteran status perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family parental leave national service sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
120 employees
British American Tobacco Plc. (BAT) is a multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. As of 2019, it is the largest tobacco company in the world based on net sales. BAT has operations in around 180 countries, with over 55,000 emplo ... View more
