Brand Activation Lead (All Genders)
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Job Location:
Monthly Salary:
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
YOU & AHEAD
Are you excited about crafting unforgettable brand experiences and fostering deep emotional connections with consumers As our Brand Activation Lead youll take the lead in designing and executing impactful strategies through live events strategic partnerships and innovative activations that bring our brand to life. Working closely with cross-functional teams youll ensure that our brand resonates powerfully with our audience driving engagement and making a mark in a competitive landscape. Join #teamahead and help shape the future of our brand with lasting impact!
YOUR TASKS
- Brand Activation Strategy: You will lead the creation and execution of unique offline activation strategies focusing on events partnerships and samplings to build emotional connections with consumers and amplify brand awareness across markets.
- Event & Live Marketing Execution: Spearhead memorable and engaging live activations ensuring all experiences resonate deeply with consumers and set the brand apart from competitors. Collaborate with internal teams to integrate activations into broader campaigns for maximum impact.
- Strategic Partnerships: You will establish and manage partnerships with top-tier influencers media and organizations to enhance brand visibility and create authentic collaborations that drive consumer loyalty and trust.
- Performance Analysis & Optimization: Continuously analyze the impact of brand activations and events using data to refine strategies maximize engagement and drive results. You will ensure each activation contributes to long-term brand growth and differentiation.
- Cross-Functional Leadership: Coordinate closely with marketing product and sales teams to ensure consistency and alignment between offline activations and the overall brand strategy. Ensure that activations are smoothly executed across all markets.
- Market Research & Trend Adaptation: Stay ahead of cultural and industry trends continuously adjusting activation strategies to stay relevant. Conduct research on local markets and consumer behavior to tailor events and partnerships for maximum resonance.
- Global Brand Expansion: As the Brand Activation Lead you will play a key role in expanding the brands presence internationally ensuring that activations are culturally relevant and impactful for both current and future customers.
- Creative Innovation: Continuously explore and develop new offline touchpoints to engage consumers in innovative ways keeping the brand at the forefront of experiential marketing trends.
YOUR SKILLS
- Proven Brand Activation Expertise: 5 years of experience in brand activation or live marketing within fast-paced environments preferably in sectors like FMCG food & beverage or consumer goods.
- Creative & Strategic Thinker: Expertise in developing emotionally engaging brand activations that resonate with consumers and drive both awareness and growth.
- Offline Marketing Success: A strong track record of delivering impactful offline marketing campaigns including events trade shows and experiential activations.
- Leadership & Team Collaboration: Experience leading teams and working cross-functionally with marketing product sales and external partners to execute seamless activations.
- Passion for Brand Building: A deep understanding of brand development with a focus on live experiences and creating differentiated memorable moments.
- Cultural & Trend Awareness: Ability to identify and leverage cultural moments and market trends to ensure activations remain fresh relevant and engaging.
- Results-Driven Approach: A strong focus on ROI and performance ensuring that all activations are data-driven and contribute to long-term brand success.
AND WHY AHEAD
Working at ahead is more than just a job - its your opportunity to develop as a professional and as a person while shaping the future of snacking. Our mission is to make low sugar the new standard and we pour that ambition into every product we create. Youll become part of a team where international talent startup drive real impact and true ownership come together.
- Hypergrowth Environment: If youre looking for greenfield creative freedom and real impact youre in the right place. Were a team that is scaling fast - with purpose
- Great Workspace: A central office in the heart of Hamburg near the Alster top equipment (MacBook) snacks drinks plenty of ahead products - and yes a ping-pong table. Were also pet-friendly so you can always bring your furry friend along
- Amazing Team: Young international ambitious - inspiring colleagues who collaborate support each other and genuinely enjoy working together
- Career Growth: Develop through cross-functional projects structured feedback cycles and a steep learning curve in a dynamic high growth environment. We offer a fair attractive salary with role-dependent bonus opportunities
- Great Benefits: Fuel yourself with ahead snacks drinks and merch - weve got you covered. On top: a 50 monthly allowance to spend as you like - Urban Sports Club mobility options or vouchers from your favorite brands (IKEA MediaMarkt Lego and more)
- Vacation Days: Enjoy 28 vacation days plus two extra days off on December 24 (Christmas Eve) and December 31 (New Years Eve)
- Events & Offsites:Regular after-work hangouts and legendary annual team offsites you wont forget
YOUR NEXT STEPS WITH US
Lets get started! Heres what the application process looks like:
Send us your resume and a few reasons why you want to be a part of ahead.
Send us your resume and a few reasons why you want to be a part of ahead.
- We will get back to you as soon as possible to schedule an interview.
- After our initial meeting youll work on a small case study to give you a sense of the tasks youll be handling.
- During the case presentation youll have the chance to meet our team and the founders Johannes and Philip.
- If both sides are happy you can start as soon as possible!
CONTACT US!
Disclaimer
ahead GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability or gender identity.
About us
At ahead were building the snack brand for a new generation one that loves chocolate cookies & gummies but doesnt love what sugar does to their bodies.
We use cutting-edge food tech to reinvent childhood favorites: no added sugar no empty carbs just full taste better ingredients and zero compromise.
The result Everyday indulgence that actually fits your lifestyle.
Lets make low-sugar the new normal. And fun again.
Were growing fast expanding across Europe and looking for smart driven curious minds to join us.
If youre ready to change how millions of people snack for good wed love to meet you.
We use cutting-edge food tech to reinvent childhood favorites: no added sugar no empty carbs just full taste better ingredients and zero compromise.
The result Everyday indulgence that actually fits your lifestyle.
Lets make low-sugar the new normal. And fun again.
Were growing fast expanding across Europe and looking for smart driven curious minds to join us.
If youre ready to change how millions of people snack for good wed love to meet you.
Key Skills
- Business
- Marketing
- Key Decision Makers
- Active Directory
- Customer Service
- Performance Evaluations
- Federal Regulations
- Communications
- Account Management
- Project Management
- Minimum Data Set
- Budget management
- Powerpoint
- Direct Reports
About Company
At ahead ® , we're transforming indulgent snacks into great-tasting better-for-you treats. Using innovative food technology, we replace refined sugar and empty calories with nutrients your body actually needs. With ahead, you can enjoy delicious snacks that satisfy your cravings – wit ... View more
