Digital Marketing Specialist to Adapteo

• Solna
• Hybrid

Job Description

Are you specialised in managing optimising and steering digital channels and websites for maximum performance

We are looking for a Digital Marketing Specialist to join Adapteos Group Marketing & Communications team and take an important role on our exciting growth journey and be a part of our mission to help society thrive in an ever-changing world.

About Adapteo

Were Northern Europes leading provider of outstanding modular spaces for a more flexible low-carbon future.

Society doesnt stand stillso infrastructure shouldnt either. At Adapteo we develop and provide adaptable modular buildings that can be moved transformed and used again and again to meet the dynamic needs of society sustainably. Through our circular business model we deliver maximum value with minimal resource usage catering to the evolving demands of our customers and society. We are poised to become market leaders across all operational regions and to set new standards in social infrastructure and circularity within the built environment.

About the role

As our digital marketing expert youll be part of elevating Adapteos digital presence and efficiency making sure our digital tools work to meet our brave marketing goals. With a holistic approach youll manage our digital platforms to deliver throughout the entire customer journey and funnel from inflow to landing pages and conversion ensuring every stage is high-performing and consistent with our brand.

You will work on group level and also closely with our creative and local marketing teams in our European business units.

Your responsibilities:

Your main focus will be to optimise continuously develop and run projects connected to our website marketing automation platform and workflows as well as CRM SoMe and SEO.

In practice youll cover:

• Platform and website maintenance and optimisation: Act as day-to-day platform lead ensuring digital platforms and tools (HubSpot GA4) work smoothly and accurately making hands-on updates as needed.
• Website performance: Run upgrade projects to maximise impact from SEO/SEM to new website functions working from briefs to deployment setting up requirements managing subcontractors and ensuring qualitative deliveries.
• SoMe management: Work with the global and BU marketing teams to optimise performance and track results on SoMe platforms (Meta YouTube Linkedin etc.).
• Planning & scoping: Define scope and set up plans for digital optimisation together with our Global Head of Marketing (pending role).
• Reporting & analytics: Follow up analyse and report on results versus goals; set up new performance tracking when needed.
• Manage projects: Develop new digital tools and functionalities when needed in close collaboration with our Global Head of Marketing.