Consumer Digital Engagement Associate
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Job Location:
Knoxville, TN - USA
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Overview
Consumer Digital Engagement Associate Marketing
Full Time 80 Hours Per Pay Period
Covenant Health Overview:
Covenant Health is the regions top-performing healthcare network with 10hospitalsoutpatient and specialtyservicesandCovenant Medical Group our areas fastest-growing physician practice division. Headquartered in Knoxville Covenant Health is a community-owned integrated healthcare delivery system and the areas largest employer. Our more than 11000 employees volunteers and 1500 affiliated physicians are dedicated to improving the quality of life for the more than two million patients and families we serve every year. Covenant Health is the only healthcare system in East Tennessee to be named a Forbes Best Employer seven times.
Position Summary:
Responsible for developing and maintaining a digital engagement platform for Covenant Health that provides marketing automation. Will develop an execution plan consistent with the departments content roadmap and achieve overall communications goals and objectives build brand awareness amplify thought leadership and grow our social media platforms.
Responsibilities
- Develops a recommendation for the best digital engagement platform for Covenant Healths needs that provides marketing automation through email SMS and other digital platforms such as Covenant Healths app.
- Engages consumers through email by building communication campaigns.
- Leads develops and manages digital strategies that impact patient experience grow audience and drive loyalty.
- Researches and understands buyer personas per service line and develops.
- Remains up to date with the changing rules and landscape of social media ensuring that Covenant Health is constantly on the cusp of the newest features and implementations.
- Maintains a consistent brand voice and tone for all digital content.
- Assists with SEO strategy implementation and measurement.
- Maps digital healthcare journey.
- Ability to manage multiple requests and competing priorities under tight deadlines while consistently delivering high-quality results.
- Ability to utilize creative thinking and innovation in problem solving.
- Creates manages and evaluates ROI for system-wide digital media campaigns.
- Follows policies procedures and safety standards. Completes required education assignments annually. Works toward achieving goals and objectives and participates in quality improvement initiatives as requested.
- Performs other duties as assigned.
Qualifications
Minimum Education:
Bachelors degree in Marketing or Digital Marketing required.
Minimum Experience:
Three (3) years of professional experience in digital content marketing. Hands-on experience creating content in WordPress or equivalent content management platforms with a thorough understanding of functionality and expected behaviors. Understanding of digital marketing principles. Experience in SEO strategy and implementation. Experience with digital analytics concepts including Google Analytics and report generation and with ADA and Web Content Accessibility Guidelines (WCAG). Proficient in Microsoft Office.
Licensure Requirement:
None
Required Experience:
IC
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
Covenant Health is the top-performing healthcare network in East Tennessee. Our experienced staff is ready to support your medical needs.
