Senior Program Manager, Blizzard | Irvine, CA

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Your Mission

You will operationalize Blizzards growth marketing channels to deliver personalized player-first marketing experiences. This role focuses on managing and optimizing marketing ops processes tool adoption and driving operational excellence across O&O channels. Youll partner with technical teams marketing strategists and external vendors to translate business needs into actionable plans. Success means enabling accurate data flows improving growth marketing processes across all channels and facilitating initiatives that deepen player engagement. Your work will help Blizzard leverage data responsibly and creatively to enhance global marketing impact.

Responsibilities

This position ensures the smooth execution of growth marketing initiatives by coordinating timelines dependencies and cross-functional deliverables. You will serve as a key liaison between technical and marketing teams championing best practices and operational improvements. The role requires strong organizational skills proactive communication and the ability to manage multiple priorities in a dynamic environment. You will also help document workflows and support governance for data-driven marketing programs.

Priorities can often change in a fast-paced environment like ours so this role includes but is not limited to the following responsibilities:

• Manage operational technical and process workflows for campaigns across multiple channels.
• Ensure milestones are met across cross functional teams and external vendors to deliver accurate timely campaign execution.
• Execute and lead asset trafficking localization legal and stakeholder review work streams
• Define clear requirements and timelines for key business initiatives to enable efficient delivery.
• Drive usage of platforms like Braze and document best practices to improve operational consistency and scalability.
• Create and update process guides workflows and governance materials to support compliance and efficiency.
• Act as the primary liaison between technical teams game teams marketing strategists and vendor partners to resolve blockers quickly.
• Partner with analytics and engineering teams to ensure accurate data flows for segmentation and personalization.
• Communicate progress and escalate risks to leadership to maintain transparency and accountability.
• Recommend enhancements to tools processes and reporting to optimize CRM program performance.
• Collaborate with internal privacy and security teams to uphold Blizzards data protection policies.

Player Profile / Minimum Requirements

• Minimum 5 years of experience in CRM data operations marketing agency or program management.
• Bachelors degree in marketing business or related field (or equivalent experience).
• Proven ability to manage multiple initiatives and deadlines in a fast-paced environment.
• Strong communication skills with experience bridging technical and non-technical teams.
• Proficiency with project management tools (Wrike Jira Confluence).
• Familiarity with marketing technology and platforms (Braze Appsflyer GCP HighTouch).

Preferred / Nice-to-have

• PMP or similar project management certification.
• Experience with SQL or data query tools.
• Knowledge of data governance and privacy compliance.
• Industry experience in gaming e-commerce or subscription services.
• Passion for Blizzard games and IPs.

Your Platform

Best known for iconic video game universes including Warcraft Overwatch Diablo and StarCraft Blizzard Entertainment Inc. () a division of Activision Blizzard which was acquired by Microsoft (NASDAQ: MSFT) is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industrys most critically acclaimed and genre-defining games over the last 30 years with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Xbox PlayStation Nintendo Switch iOS and Android.

Our World

Activision Blizzard Inc. is one of the worlds largest and most successful interactive entertainment companies and is at the intersection of media technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty World of Warcraft Overwatch Diablo Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical emotional and financial well-being for Every World - weve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification when in fact they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position please email your request employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity age marital status veteran status or disability status among othercharacteristics.

Rewards

We provide a suite of benefits that promote physical emotional and financial well-being for Every World - weve got our employees covered! Subject to eligibility requirements the Company offers comprehensive benefits including:

• Medical dental vision health savings account or health reimbursement account healthcare spending accounts dependent care spending accounts life and AD&D insurance disability insurance;
• 401(k) with Company match tuition reimbursement charitable donation matching;
• Paid holidays and vacation paid sick time floating holidays compassion and bereavement leaves parental leave;
• Mental health & wellbeing programs fitness programs free and discounted games and a variety of other voluntary benefit programs like supplemental life & disability legal service ID protection rental insurance and others;
• If the Company requires that you move geographic locations for the job then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting the U.S. the standard base pay range for this role is $38.85 - $71.83 Hourly. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately your specific range and offer will be based on several factors including relevant experience performance and work location. Your Talent Professional can share this roles range details for your local geography during the hiring addition to a competitive base pay employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates new hire compensation is negotiable.