Base Engagement Lifecycle Operations Manager
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Monthly Salary:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
Req Id:427390
At Bell our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world innovative digital solutions and seamless customer experiences. Its all developed and delivered by the members of #TeamBell and were always on the lookout for people with great skills and experiences.
We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental social and governance initiatives you will feel good about the greater impact you will have making every day better for people as they connect work learn and play.
Join us. You belong at Bell.
Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media television radio and out-of-home advertising platforms. Youll join a team of passionate and driven innovators who are breaking barriers and expanding the reach of Canadas most-loved entertainment.
At Bell Media youll redefine digital connections and pioneer next-generation services propelling us to reach new heights unlock untapped potential and expand horizons for our customers.
Summary
Are you passionate about transforming customer engagement strategies into seamless high-impact campaigns We are seeking a meticulous and technically adeptBase Engagement Lifecycle Operations Managerto be the operational backbone of our CRM and customer engagement ecosystem.
In this pivotal role you will own the execution of our customer lifecycle journeys ensuring marketing strategies are translated into high-quality accurately delivered campaigns across email push in-app webhooks and other key channels. As our Braze platform expert you will guarantee every campaign is built with precision targeted intelligently delivered efficiently and continuously optimized. Your contributions will be instrumental in driving customer retention enhancing engagement efficiency and scaling our CRM program effectively.
This role demands close collaboration with our Base Engagement Marketers Marketing Creative Data Product and Analytics teams bridging the gap between strategy and flawless execution.
Key Responsibilities
Braze Platform Expertise & Campaign Execution:
- Design build QA and launch complex Braze Canvases and multi-channel lifecycle campaigns (email push in-app webhooks SMS)
- Manage sophisticated segmentation audience targeting personalization rules and campaign logic aligned with business objectives
- Ensure end-to-end campaign delivery accuracy proactively troubleshooting and optimizing platform-side configurations
Technical CRM Operations & Strategy Translation:
- Leverage advanced Braze functionalities including intricate segment logic dynamic personalization event triggers journey analytics and API integrations
- Translate marketing requirements and briefs into precise executable Braze campaign builds and technical specifications
- Continuously monitor campaign performance audience health and key funnel metrics
- Collaborate with Data Engineering CDP partners and Analytics teams to validate data integrity ensure accurate cohort representation and maintain reporting accuracy
- Develop and maintain comprehensive documentation for campaign builds workflows QA standards audience logic and naming conventions
- Establish and uphold operational best practices to enhance campaign accuracy deployment velocity and overall scalability
- Enforce operational governance including safeguard rules and suppression logic ensuring compliance and reliability
- Identify and implement automation opportunities for recurring lifecycle programs to increase efficiency
- Oversee the monitoring and maintenance of all persistent and always-on customer journeys
- Diagnose and resolve technical issues related to segmentation triggers or journey execution
Critical Qualifications
- Braze Expertise:Deep proficiency in Braze platform functionalities including Canvas Segment Logic Personalization Triggering Journey Analytics and APIs.
- CRM Operations Acumen:Strong background in technical CRM operations encompassing audience segmentation rigorous QA processes platform integrations and troubleshooting.
- Analytical & Problem-Solving Skills:An analytical mindset with the ability to interpret data derive actionable insights and drive operational improvements. Proven problem-solving capabilities.
- Attention to Detail:Exceptional meticulousness and a commitment to maintaining the highest standards of accuracy and performance reliability.
- Collaboration & Communication:Proven ability to collaborate effectively and build strong relationships with cross-functional teams (Marketing Data Product Engineering Creative).
Preferred Qualifications
- High accuracy in segmentation and precision in audience targeting.
- Consistent campaign delivery rates and robust automation uptime.
- Demonstrated operational efficiency (e.g. faster build times reduced QA errors).
- Positive performance trends in lifecycle journey funnels.
- Measurable uplift in key engagement metrics (e.g. UOR CTUOR downstream engagement) in partnership with Base Engagement Marketers.
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status:Regular - Full Time
Job Location: Canada : Ontario : Toronto
Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 01/05/2026
For work arrangements that are Hybrid successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy positive and thriving workplace. As part of our team youll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us youll be eligible for medical dental vision and mental health benefits that you can tailor to your specific needs. Plus as a Bell team member youll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued respected supported and that they belong.
Bell is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry email your recruiter or to make arrangements. If you have questions or feedback regarding accessibility at Bell we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect use and disclose your personal information.
Created:CanadaONToronto
Bellone of Canadas Top 100 Employers.
Required Experience:
Manager
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
Canada’s largest communications company, BCE leads the industry in providing advanced broadband communications networks and services to consumers and business customers across the country.
