Senior Manager Digital Media

The Team:

The Communications department is responsible for strategic deployment of Press & Influencer Relations Special Events and Advertising across all media channels to support the growth of awareness for Hermès in the US. Our mission is to share the rich story of Hermès highlighting the value of creativity commitment to quality and signature craftmanship activate fully integrated 360 media strategies spanning Paid Owned and Earned channels to support brand growth.

The Opportunity:

As the Senior Manager Digital Media you will play a key role in shaping the Hermès digital communication strategy through thoughtful management of our paid media investment across digital platforms and channels. You will oversee the activation of digital campaignsincluding but not limited to Digital Display Social Audio OTT and CTVto ensure they deliver against brand objectives and uphold the visual and strategic excellence of the House.

Working in close partnership with Communications leadership (EVP and Senior Director) you will contribute to media mix planning budget allocation and cross-channel strategy aligned with the communications calendar métier priorities and growth ambitions. You will also serve as a primary liaison and contact for your channels to global headquarters vendors partners and the media agency of record guiding media campaign development and ongoing optimization and utilizing post-campaign data analysis and learnings to inform future strategy.

About the Role:

Digital Strategy & Execution

• Lead the planning execution and optimization of the Hermès digital media ecosystem (Digital Social OTT/CTV Audio etc.) ensuring campaigns reflect brand standards and guidelines platform best practices and local market priorities.
• Manage agency briefing cycles by campaign to develop media plans for individual campaigns establishing clear KPIs across digital social audio streaming and emerging platforms.
• Contribute to channel-level budget allocation and flighting decisions to maximize efficiency impact audience management and ensure alignment with global and local strategy.
• Define and refine audience targeting strategies to strengthen brand awareness and drive brand consideration and support internal client segmentation frameworks.
• Lead digital activation workflows end-to-end including UTM structuring tagging trafficking and monitoring to ensure full measurement capability and clear attribution across paid touchpoints.

Performance Management & Optimization

• Oversee live campaign monitoring and optimization ensuring KPI achievement impression delivery and brand-safe placement.
• Review all pre- mid- and post-campaign reporting to validate performance ensure compliance with brand guidelines and identify insights and key takeaways.
• Provide strategic guidance to the media agency on optimization paths and test-and-learn opportunities using data-driven insights.
• Collaborate with Director of Digital Analytics sharing insights between digital media channels and paid search to facilitate consistent messaging identify trends and growth opportunities and ensure unified funnel progression.

Team Leadership & Cross-Functional Operations

• Oversee the Digital Media Coordinator in campaign operations reporting and departmental administration.
• Partner with Paris-based advertising stakeholders to facilitate creative timelines and delivery maintain brand standards optimize tactics and to share new ideas for future campaigns.
• Manage all digital budget tracking within the broader media investment framework in partnership with the Senior Director of Advertising.
• Maintain visibility across client user experience and consumer journey touchpoints and work with cross-functional teams across Retail Operations Stores and E-Commerce to streamline and problem solve when necessary.
• Cultivate trust-based relationships with external partnersincluding media agencies platform partners and vendorsto ensure strategic alignment operational excellence and prioritized support for brand initiatives.
• Collaborate with other communications department peers across Public Relations and Special Events ensuring 360 campaign alignment and integrated storytelling for key brand moments.

Innovation & Market Intelligence

• Maintain deep knowledge of digital media trends tools and technologies to keep Hermès at the forefront of innovation.
• Evaluate new and emerging digital partners across Digital Display Social Audio OTT/CTV AR/VR and/or other cutting-edge channels and tactics.
• Proactively identify future opportunities that enhance reach relevance and digital brand leadership and present to global headquarters.

Supervisory Responsibility:

• YES

Budget Responsibility:

• YES partners on budget allocation and investment strategy and maintains advertising campaign budgets as well as cross media departmental budgets

Decision Making Responsibility:

• YES determines the most effective channels and partners for advertising campaign optimizations and production decisions.

About You:

• Minimum of 6 years of experience in similar role or function. Experience in Digital media in-house or agency strongly preferred
• Experience with Meta Business Manager Google Analytics Microsoft Excel and/or similar performance dashboards
• Experience interpreting media performance results ideally tied to awareness KPIs measurement frameworks and strategic contribution to annual planning
• High level of attention to detail with and strategic mindset and the ability to execute with precision
• Solid understanding of budgeting and ability to exercise appropriate judgment
• Creative problem-solver with strong communication skills
• Existing network of contacts at leading media companies: Meta Google Hearst Condé Nast etc.
• Independent thinker with in-depth knowledge of the digital landscape social media platforms and innovations in technology.
• Luxury brand experience is an advantage

The range for this position is $100000.00 - 115000.00 annually. Actual rates are determined on the job location and individual experience.

We are looking for a candidate that has a combination of the above attributes and can perform the key functions of the role with or without reasonable accommodations.

Hermès Benefits Overview:

Hermès is proud to offer a variety of benefits to support the needs of our employees and their families including:

• Commission and bonus incentives based on sales performance
• Medical Dental Vision
• Life Insurance and Disability
• Paid time off (annual vacation of 15 days 11 company holidays 3 floating holidays 2 wellbeing days and sick & safe time)
• Paid Parental leave and transition time
• 401(k) and Roth Retirement plan with company matching and profit sharing
• Various voluntary benefits such as flexible spending accounts fitness reimbursement voluntary life insurance
• Product discount and EAP resources
• Access to Calm App Health Advocate Family Building Support and more!

Company Overview:

Since 1837 Hermès has remained faithful to its artisan business model and humanist values. We place people at the heart of what we do and aspire to make a positive impact on the world. The freedom to create the constant search for beautiful materials the transmission of a savoir-faire of excellence and the aesthetic of functionality define the singularity of Hermès a house dedicated to making highly-crafted beautiful objects made to stand the test of time.

An independent family-owned company Hermès is dedicated to keeping production in France through its 42 workshops The Hermès organization is also a truly global community with a network of 310 stores in 49 countries. Hermès employs more than 15000 people worldwide with over 6000 of the workforce being Hermès craftspeople engaged in making artisanal products nurturing a 180 year tradition of creativity and innovation.

At Hermès our actions for sustainable development and corporate social responsibility are founded in values passed down by generations of humble artisans who have shaped the story of our house and the integrity of ourobjects. The roots of Hermès success and longevity lie in a sense of responsibility; a quest for authenticity and respect for time and preservation of natural resources. All at Hermès wish to leave a positive footprint on the world a mission thats at the heart of our commitment to progress. This narrative can be experienced in a series of shorts films Footsteps Across the World available on our website. Linkhere.

Our Commitment:

Family is at the heart of Hermès. At Hermès of Paris we are committed to being a Maison for All a home where we make efforts to generate support and advance the values of diversity inclusion and family both within our own walls and in the wider world. At Hermès of Paris we look to create a diverse workforce of talented and unique individuals with different backgrounds skillsets and worldviews that will enrich our Hermès of Paris family. We support our individual team members personal and professional success through a culture that values equality individuality and fairness and through an environment where individuals can thrive and feel comfortable being their authentic selves. Beyond the walls of our Maison we advance our DIF values through the work that we do in partnership with our community and non-profit partners.

At Hermès of Paris we are proud to be an equal opportunity workplace. It is the policy of Hermès of Paris Inc. that applicants for employment are recruited selected and hired on the basis of individual merit and ability with respect to positions being filled and potential for promotion or transfer which may be expected to develop. Applicants are recruited selected and hired without discrimination because of race color religion sex age national origin disability genetic information sexual orientation citizenship military or veteran status or any other basis prohibited by applicable addition personnel procedures and practices with regard to training promotion transfer compensation demotion lay off or termination are to be administered with due regard to job performance experience and qualifications but without discrimination because of race color religion sex age national origin disability genetic information sexual orientation citizenship military or veteran status or any other basis prohibited by applicable law. Hermès of Paris Inc. also provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws.

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