Youll own our entire content strategy and execution across all platforms. This means building our voice on LinkedIn TikTok YouTube and X educating the market wherever our audience lives and establishing Favikon as the definitive authority on influencer marketing and the creator economy. Youll work directly with Jeremy (CEO) Elena (Head of Partnerships & Events) and Sarthak (CMO) and have the autonomy to shape how thousands of brands and creators think about this space.
This isnt a job where you write blog posts and call it a day. Youll be creating the playbook for how a high-growth platform uses content to drive product-led growth across multiple channels.
Multi-Platform Content Leadership
Own our content roadmap across all channels: blog LinkedIn TikTok YouTube X email podcasts and partnerships
Define our editorial voice and POV on the creator economy for each platform (what works on LinkedIn doesnt work on TikTok and you know this instinctively)
Turn complex platform features and data insights into stories people actually want to consume whether thats a 60-second TikTok a YouTube deep dive or an X thread
Build content systems that scale without losing quality or platform-specific authenticity
Platform-Specific Strategy
LinkedIn: Continue growing our 125K following with thought leadership data insights and industry commentary that positions us as the experts
TikTok: Create snackable trend-aware content about creator economy insights platform updates and behind-the-scenes looks at how we build our rankings
YouTube: Produce longer-form educational content (tutorials creator interviews industry analysis case studies) that builds trust and demonstrates our expertise
X: Drive real-time conversations about creator economy news share quick insights from our data and build relationships with key influencers in the space
Know when to repurpose and when to create net-new for each platform
AI-Native Content Creation
Use AI tools to 10x your output without sacrificing authenticity (were launching AI features that are genuinely changing the game and you need to walk the talk)
Experiment with AI workflows for research scripting editing thumbnail creation and optimization
Find the sweet spot between AI efficiency and human creativity across different content formats
Share whats working with the team and push us all forward
Test emerging AI video and audio tools to stay ahead of the curve
Audience Development
Grow our presence across all platforms strategically (quality over vanity metrics)
Build relationships with creators agencies and brands in our ecosystem wherever they hang out
Turn our customer stories into case studies that sell themselves adapted for each platform
Create content that gets shared remixed and referenced not just consumed
Understand platform algorithms and how to work with them (not against them)
Thought Leadership
Position Favikon and our team as the go-to experts on influencer marketing across all platforms
Collaborate with me on keynote content speaking engagements and high-stakes communications
Stay ahead of trends in the creator economy and translate them into platform-appropriate content
Write and create pieces that get picked up by industry publications and influencers
Build a content engine that attracts inbound opportunities
Content Production & Team Collaboration
Work with designers video editors and potentially build out a small content team
Create briefs and guidelines that maintain quality even as we scale
Manage content calendars across multiple platforms without losing your mind
Coordinate with product sales and customer success to amplify their stories
Required Experience:
Director
Favikon is an influencer marketing platform with a database of 10m+ creators and influencers across industries and niches. Find the perfect influencer for your brand using Favikon.