Head of Marketing

Schema App is a fast-paced profitable SaaS company headquartered in Guelph Ontario and proud of our Canada-wide team. We are a smart collaborative team on a mission to be a global leader in Enterprise Marketing Tech Innovation with a focus on content knowledge graphs. Schema App is proud to call SAP Wells Fargo and Henry Ford Health our customers. We are the leaders in a niche area of search engine optimization (SEO) called schema markup. Schema markup builds knowledge graphs that unlock AI and Search understanding of web content. Our comprehensive end-to-end solution empowers Enterprise Digital Marketing Teams to achieve organic search results content insights and increased AI efficiency. Our technology is essential with the evolution of AI Search (ChatGPT AI Overviews and Gemini).

Visit Schema App at or on LinkedIn.

We are seeking a marketing leader to own the marketing function and drive the acquisition of targeted enterprise customers in support of our highly achievable three-year growth goal. This role will play a key part in increasing knowledge of our brand in the U.S. as a leader in marketing technology innovation among our ideal customer profile and will be part of our leadership team.

Functional Accountabilities

• Enterprise Marketing & Acquisition Strategy and Execution:
  • Define and execute an enterprise acquisition strategy focused on ideal customer profile (ICP) accounts to meet 3 year highly achievable goal.
  • Continuously test and measure new marketing approaches to refine and scale the playbook.
  • Meet or exceed quarterly targets for marketing-sourced sales-accepted ICP opportunities.
  • Improve acquisition efficiency while scaling pipeline ensuring marketing spend consistently translates into ICP pipeline coverage and opportunity creation.
• Brand & Value Messaging:
  • Own Schema Apps brand positioning and value proposition. Partner with Product to translate what the product does into differentiated value for enterprise buyers.
  • Define and maintain a clear messaging framework
  • Validate messaging through measurable impact on ICP MQL quality sales acceptance and pipeline performance.
  • Ensure consistent execution of the value proposition across all customer-facing channels including website campaigns sales assets and executive conversations.
  • Serve as steward of the message by testing refining and modeling it while enabling Sales and Customer Success leaders to ensure consistent delivery.
• Thought Leadership:
  • Develop and execute a thought leadership strategy that increases Schema Apps credibility visibility and influence with enterprise buyers and partners.
  • Serve as a visible voice in the market by representing Schema App at priority conferences webinars and industry forums.
  • Build a scalable thought leadership program that drives measurable impact on brand awareness partnerships and pipeline with primary focus on the US market
• Customer Events and Advisory Board:
  • Lead customer and prospect events that drive engagement expansion and new pipeline opportunities.
  • Partner with the Head of Customer Success to design and run a Customer Advisory Board that provides clear actionable customer insights to the leadership team and reinforces Schema Apps vision and strategy with key buyers.
• Team Leadership & Coaching:
  • Build lead and sustain an A-player marketing team that consistently delivers company goals.
  • Hire develop and coach team members to A-player performance standards using clearly defined role scorecards with outcomes competencies and success metrics.
  • Conduct quarterly talent reviews for all direct reports. Actively upgrade talent by coaching B-players with clear expectations and time-bound improvement plans and exiting C-players in a timely manner.
  • Define maintain and regularly update A-player scorecards that clearly outline outcomes competencies and success metrics for each role.
  • Model and reinforce Schema Apps values holding team members accountable for both results and behaviors.
• Leadership Team Member:
  • Act as an effective and accountable member of the leadership team contributing to company-wide strategy prioritization and execution.
  • Adopt and operate within the Metronomics framework coming prepared to leadership meetings with clear data perspectives and recommendations.
  • Engage in constructive debate to surface the best decisions then fully own and execute agreed-upon priorities regardless of prior disagreement.
  • Partner cross-functionally to achieve company goals and the 3HAG holding peers accountable for both results and adherence to Schema Apps values.

Key Competencies

• Strategic Leadership
  Identifies and prioritizes the highest-impact opportunities within Marketing and across the business. Balances short-term execution with long-term strategy and makes clear trade-offs that consider customer needs company goals and functional constraints.
• People Leadership & Talent Management
  Builds and sustains high-performing teams aligned to Schema Apps values. Coaches for accountability ownership and continuous improvement. Holds team members to clear scorecards and makes timely talent decisions including upgrading or exiting when performance or values fall short.
• Executive Communication & Influence
  Communicates clearly and persuasively with internal and external stakeholders. Crafts strong marketing narratives and adapts messaging to executives customers analysts and partners. Influences decisions through clarity evidence and credibility.
• SaaS & Enterprise Market Acumen
  Understands enterprise SaaS buying as relationship-driven involving multiple stakeholders and long decision cycles. Communicates value in terms of long-term outcomes retention and expansion rather than transactional wins. Accurately positions Schema Apps product-led model by reflecting the combined value of technology and services as a unified customer experience.
• Customer & Market Engagement
  Demonstrates experience leading customer-facing initiatives including enterprise events and executive-level engagement. Effectively represents Schema App with senior buyers customers and market influencers.
• Operational Discipline & Efficiency
  Continuously improves how work gets done. Experiments learns and applies insights to increase efficiency and impact. Drives disciplined execution in a fast-moving scaling environment.
• Learning & Adaptability
  Demonstrates a strong bias toward action and execution. Defines and runs quarterly disciplined experiments aligned to company priorities each with clear hypotheses success metrics and timelines. Applies insights from wins and failures to improve personal effectiveness team performance and marketing impact.
  

Metrics

• # of marketing-sourced sales-accepted ICP opportunities (enterprise)
• 75% of marketing-sourced enterprise opportunities from named target accounts
• Cost of Customer Acquisition target X with improvement 10% Q/Q.
• Thought Leadership Reach & Influence (multiple voices active media mentions speaking engagements share of voice).
• >80% A-players within your function as assessed through quarterly talent reviews and discussed with leadership team.
  

Core Values Alignment

• Growth Mindset Continuously experiments learns and adapts in enterprise and AI-driven marketing.
• Resourceful Delivers high-impact results creatively with strong ROI.
• One Team Collaborates seamlessly across Sales CS Product and partners
• We are Humble Elevates team and partner voices seeks feedback and adapts with curiosity.

Were flexible on job title and are happy to align it with the experience and strengths of the right candidate. This role is remote within Canada with a strong preference for candidates located within commuting distance of our Guelph office. Our leadership team meets quarterly so occasional travel is required.

Life @ Schema App

• Culture focused on your growth: Weekly 1:1 with conversations around Professional Development
• Great benefits for health & wellness and your coverage starts as soon as you do
• RRSP matching!
• Flex days to re-energize on top of vacation days and you dont work on your birthday
• You choose where you work - home or headquarters in Guelph. The sales team comes into the office 12 times per week
• The Culture Club keeps our virtual team connected through fun and innovative events
• Diverse smart team! The more inclusive we are the better our work will be
• Schema Apps purpose is to build meaningful connections with each other our customers and the data so that we are all understood. We are a team of smart people helping each other solve hard problems.

Required Experience:

Director