Digital Marketing Coordinator

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Summary

As a key contributor within the Digital Communications Center of Excellence and under the supervision of the Senior Manager Communications the Digital Communications Coordinator works closely with internal stakeholders to support various digital marketing delivery activities throughout the Americas region. The position requires a highly organized self-starter with a variety of hands-on digital marketing skills including but not limited to website publishing social media publishing email marketing database management analytics reporting and ongoing process improvement. This individual collaborates with colleagues within various practices sectors marketing business development administrative and executive teams to help achieve their business objectives.

Location

This position can sit in our Atlanta Baltimore Boston Chicago Minneapolis New York Northern Virginia Philadelphia Short Hills and Washington D.C. office locations and offers a hybrid work schedule.

Responsibilities

• Edit/update and publish webpages on the firm website and microsites using the content management system.
• Build and publish new webpages using established templates and components within the content management system.
• Make basic enhancements to help fine tune search relevance on the website using Coveo.
• Help monitor the general mailbox.
• Generate email marketing lists using the Firm CRM system following best practices and standards.
• Build and disseminate external email campaigns using the Firms email marketing platform following best practices and standards.
• Construct and publish social media posts natively or by using the Firms social media marketing platform following best practices and standards.
• Publish firm content within our employee advocacy tool.
• Resize or crop digital images using image editing application
• Provide virtual event support as required.
• Perform QA on all new or updated web pages email messages and/or event site to ensure all digital content adheres to Firm digital brand and accessibility standards.
• Review QA reports in Siteimprove to ensure website content quality
• Provide marketing survey support using Firm survey solution as required.
• Pull basic data reports in Google Analytics
• Track all projects and tasks within Marketing Central tracking system; proactively share progress updates with stakeholders.
• Provide ad-hoc project assistance to Senior Manager Marketing Ops marketing as needed.
• Develop maintain and optimize documentation (workflows processes procedures etc.).
• Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholders.
• Perform other duties as assigned.

Desired Skills

• B2B marketing agency or equivalent required; previous law firm experience a plus.
• Experience with hands-on use of Vuture email marketing platform as well as InterAction CRM system is preferred.
• Basic HTML coding and Photoshop skills. Hands-on experience using a content management system (Sitecore a plus).
• Experience working within a social media marketing platform a plus.
• Ability to work in virtual teams and collaborate online is essential.
• Strong attention to detail and ability to work effectively in a fast-paced environment.
• Strong written and verbal English language communications skills.
• Proficient in Microsoft Office Microsoft Teams Microsoft SharePoint or similar.
• Experience with image editing application such as Photoshop required.
• Experience with Google Analytics or similar a plus.

Minimum Education

• High School or GED

Preferred Education

• Bachelors Degree in Marketing Communication Journalism or related field.

Minimum Years of Experience

• 2 years experience in a professional services firm digital shared services role.

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty there are certain universal requirements that are expected of all DLA Piper employees which include but are not limited to:

• Effectively communicate verbally and in writing with clients lawyers business professionals and third parties;
• Produce deliverables answer phone calls and reply to correspondence in an efficient and responsive manner;
• Provide timely accurate and quality work product;
• Successfully meet deadlines expectations and perform work duties as required;
• Foster positive work relationships;
• Comply with all firm policies and practices;
• Engage in both physical and sedentary activity such as (a) working at a computer for extended periods of time including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed;
• Ability to work under pressure and manage competing demands in a fast-paced environment;
• Perform all other duties tasks or projects as assigned.

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.

Physical Demands
Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift carry push pull or otherwise move objects including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Work Environment-The firms work location requirements may be modified at the firms discretion

• Hybrid - Regular in-office presence with some flexibility for work-from-home

Disclaimer

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification nor should it serve as the sole criteria for personnel decisions and actions. The job duties requirements and expectations for this position may be modified at the Firms discretion at any time. This job description does not change the at-will nature of employment.

Application Process: Applicants must apply directly online instead of sending application materials via email. Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process please contact

Agency applications will not be considered.

No immigration sponsorship is available for this position.

The firms expected hiring range for this position is $31.90 - $45.42 per hour depending on the candidates geographic market location. Non-exempt positions will be paid on an hourly basis and paid overtime in accordance with applicable laws.

The compensation offered for employment will also be dependent on other factors including the candidates experience skills educational and professional background and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance and 401(k).

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DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.Job applicant poster viewing center.