Associate Digital Marketing
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
What we want:
We are looking for a motivated and detail-focused Associate - Digital Marketing with 12 years of agency experience to join our expanding digital marketing team. The role involves executing on-page and off-page SEO strategies conducting keyword research and supporting basic organic social media initiatives. The ideal candidate should demonstrate strong analytical thinking a hands-on execution mindset and the ability to work effectively in a night shift environment.
Who we are:
Vertoz (NSEI: VERTOZ) an AI-powered MadTech and CloudTech Platform offering Digital Advertising Marketing and Monetization (MadTech) & Digital Identity and Cloud Infrastructure (CloudTech) caters to Businesses Digital Marketers Advertising Agencies Digital Publishers Cloud Providers and Technology companies. For more details please visit our website here
ZKraft:
At Zkraft we are a leading digital marketing agency offering comprehensive digital solutions ranging from strategy transformation media planning and buying. We combine creativity technology and data to deliver impactful digital marketing strategies. With proprietary AI-powered platforms like Ingenious Plex Azurite and Qualispace we optimize campaigns and drive measurable business growth. Our cutting-edge ad formats including interactive banners Swirl Ads and CTV solutions enable us to engage audiences are proud to serve industries such as E-commerce BFSI Healthcare Real Estate and Government sectors and specialize in verticals like Automotive Entertainment and more. With global recognition a proven track record and a client-centric approach Zkraft is the trusted partner for businesses aiming for growth.
Key Responsibilities
Search Engine Optimization (SEO):
Perform keyword research competitor analysis content optimization and website analysis
Build and maintain backlinks in accordance with SEO guidelines
Review data from Google Search Console and Google Analytics
Monitor website status indexing and basic technical SEO aspects
Track keyword positions and prepare performance reports
Create and update meta titles descriptions and tags
Assist with SEO audits and competitor reviews
Track online mentions reviews and brand sentiment
Publish content (FA Articles blog post etc) aimed at improving online brand presence
Online Reputation Management (ORM):
Manage brand presence across search engines and review platforms
Execute FA and ORM-related content activities
Handle review management and monitor online mentions and sentiment
Support ORM initiatives for managing negative search results in line with guidelines
Manage the whole account once assigned which involves finding out the reviews and aligning the dates for flagging old/ adding new reviews.
Requirements
Experience: 12 years of experience in SEO; agency experience required
Background: Digital marketing background
Education: Bachelors or masters degree in marketing or a related field; candidates from other disciplines may also be considered
Certification: Digital Marketing certification required
Knowledge of on-page SEO off-page SEO Google Analytics basic technical SEO and basic social media marketing
Familiarity with SEO tools such as Google Search Console Google Analytics Ahrefs and SEMrush
Ability to analyze data communicate updates and maintain documentation
Willingness to work in a night shift (5:00 PM 3:00 AM IST)
Benefits
5 days working
24 Annual Leaves
International Presence
Celebrations
Team outings
Required Skills:
Requirements: Experience: 10-15 years in marketing growth strategy or related roles. Education: Bachelors degree in Marketing Communications Business or a related field (MBA preferred). Skills: Expertise in SEO SEM Google Analytics CRM and marketing automation tools. Strong understanding of customer lifecycle marketing demand generation and lead nurturing. Exceptional content creation storytelling and brand-building skills. Experience in budget management KPI-driven marketing execution and revenue growth strategies. Strong leadership and communication skills to mentor teams and collaborate across departments. Experience in B2B marketing AdTech MarTech SaaS or similar industries is preferred.
Company Industry
IT Services and IT Consulting
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
