Director, Partner Enablement (fmd)

About the Opportunity

Contentful is hiring a Director Partner Enablement to build and lead a global partner enablement function that equips our systems integrator (SI) and technology (ISV) partners to sell implement and expand Contentful successfully at scale. This role sits in our Customer Experience (CX) organization in the Customer Insights & Adoption team. This role operates crossfunctionally across a matrixed organization in collaboration with Partner Marketing Partner Management and Revenue Operations. The Director Partner Enablement will manage a small highimpact global team focused on both SI and ISV enablement.

Partners are a core growth engine for Contentful and a critical delivery arm for customers building modern composable digital experiences. This leader will create a unified partner enablement strategy and operating model across the entire partner journey with the goal of scaling partner impact improving delivery quality and driving measurable pipeline revenue and adoption outcomes.

What to expect

• Strategy leadership and operating model

  • Own the global partner enablement strategy and roadmap for both SI and ISV partners; define the partner enablement journey to support partners in delivering successful customer outcomes..
  • Stand up a programmatic tieraware enablement model that blends GTM and technical tracks with clear milestones partner portal checkpoints and meaningful 1:1 touchpoints with partners.
  • Manage a global enablement team with resourcing that includes support from field enablement and partner-led train-the-trainer motions.
  • Collaborate across a matrixed organization including Customer Experience Partner Management Partner Marketing Revenue Operations Learning Services and Professional Services to deliver successful outcomes for partners and customers.

• GTM partner enablement (commercial readiness)

  • Design rolebased sales curricula for partner account executives sales teams and strategists including value narrative ICPs use cases pricing/packaging competitive plays and objection handling.
  • Build and maintain partnerready sales assets (decks playbooks discovery guides ROI tools) and ensure theyre current and discoverable in the Partner Portal.
  • Own the partner onboarding journey from signature to first cosell/codelivery with timebound milestones.
  • Support internal coselling with Field Enablement so Contentful account executives and sales engineers know how to work with partners (rules of engagement deal registration joint solution positioning).

• Technical/solution enablement (delivery excellence)

  • Partner with Learning Services to define rolebased technical learning paths and implement certifications/skill badges (e.g. Solutions Architect Personalization).
  • Provide partners with sandbox/demo environments demo scripts and reference architectures/blueprints for common composable stacks (e.g. commerce search personalization orchestration).
  • Establish a predictable cadence of technical deep dives aligned with product launches (e.g. Personalization Studio AI Automations APIs integrations).

• Data measurement and partner health intervention

  • Partner with Revenue Operations to make the Partner Portal and LMS the system of record for enablement status tier eligibility and stage-gated progress.
  • Implement partner implementation visibility in Salesforce and enable earlywarning signals for atrisk projects; oversee an approach to identify at-risk projects based on Partner Health dashboard metrics and operationalize intervention playbooks with Partner Management and Professional Services.
  • Partner with Revenue Operations to define and report on enablement KPIs: partnersourced/influenced ARR; timetofirstdeal; win rate; certifications per partner; course completions; content engagement; implementation quality (timetogolive escalations); partner NPS/tier progression.
  • Work with Partner Marketing to enable a Voice of the Partner loop (surveys advisory councils) and Partner Advisory Board (focused on key partner input) to prioritize enablement investments.
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• Communications and cadence

  • Establish a predictable global/regional enablement calendar (quarterly partner updates roadmap briefings monthly technical sessions businessfacing GTM workshops) aligned with Field Enablement.
  • Coordinate with Partner Marketing on communications campaignsinabox and event programming and with Partner Management to identify partners for in-depth enablement support.

What you need to be successful

Required

• 812 years in B2B SaaS partner ecosystems and enablement with demonstrated success building scalable partner enablement programs that drove revenue and delivery outcomes.
• Direct experience partnering with systems integrators and digital agencies; fluency in their business models training patterns and delivery practices.
• Datadriven operator; defines KPIs partners with Revenue Operations on instrumentation and communicates impact to executives and the field.
• People leadership experience managing global matrixed teams and vendors/platforms for enablement (LMS/PRM/portal content systems).

Desired Skills

• Demonstrated POV about DXP/composable/MACH systems or adjacent categories (commerce search personalization CDP experimentation cloud/web platforms).
• Program design and adult learning sensibilities; can orchestrate GTM and technical curricula with specialists to develop content.
• Excellent stakeholder management; thrives in matrixed environments and can align multiple orgs to a shared enablement roadmap.
• Technically credible with architects/engineers (APIs integration patterns composable architectures) while equally comfortable with sales leadership.

How well measure success

• Growth in adoption of the solution partner program globally; increase in partners achieving higher tiers in the program.
• Growth in partnersourced and partnerinfluenced ARR and improved win rate/ACV on partnerinvolved deals.
• Timetofirstdeal and timetofirstimplementation reduced for new partners; predictable onboarding milestone attainment.
• Increased certifications/skill badges per partner course completions and sustained engagement with enablement content.
• Improved implementation quality (timetogolive reduced escalations) and higher partner NPS/tier progression.
• Adoption of portal/LMS stage gates and reliable reporting for leadership and partner communities.

Team and collaboration map

• Direct reports: SI Enablement Lead; ISV/Tech Partner Enablement Lead; (future) Regional enablement capacity (e.g. EMEA).
• Key collaborators:
  • Partner Marketing campaigns content comms events
  • Partner Management portfolio focus regional alignment
  • Revenue Operations data systems dashboards
  • Field Enablement internal cosell readiness
  • Learning Services (academy/LMS certifications)
  • Solutions/Professional Services (reference architectures assurance technical deep dives)
  • Product Marketing (value narrative launches competitive plays)
  • Partner Operations (PRM/portal governance process)

Whats in it for you

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Fertility and family building benefits including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off including vacation days sick days education days compassion days for loss and volunteer days
• Time off to care for and focus on your growing family
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events including workshops guest speakers and fun team activities supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical financial or emotional health
• A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

#LI-hybrid

Who are we

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging personalized content at scale. By blending composability with native AI capabilities Contentful enables dynamic personalization automated content delivery and real-time experimentation powering next-generation digital experiences across brands regions and channels for more than 4200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful working from hubs in Berlin Denver San Francisco London New York and distributed worldwide.

Everyone is welcome here!

Everyone is welcome here is a celebrated component of our culture. At Contentful we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race color national origin religion sexual orientation gender gender identity age physical disability or length of time spent unemployed. We invite you to apply and join us!

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