Lead Web Analyst

We are looking for a Lead Web Analyst to join our eCommerce team! This position is based from Next Head Office in Leicestershire with a competitive salary range and great benefits!

The Data Team enables the department and the business to elevate understanding of customer behaviours and sales performance - what is working and what is not by articulating actionable insights from complex data.

About the Role:

As a Lead Web Analyst you will act as the strategic owner for web analytics within your designated business area driving the roadmap for how we understand on-site visitor behavior and experience. You will not only highlight profit opportunities but also lead the integration of data-driven decision-making across the department ensuring that digital product development aligns with long-term business goals.

You will oversee the interpretation of web and app online data to drive strategic direction. So what does this mean day-to-day for you as a Lead Web Analyst at NEXT specifically

• Own analytics of digital product development within eCommerce partnering with the Online Trading CRO and UX teams to ensure new feature performance is measured and captured.
• Interrogate large-scale datasets across customer transactional and online sources ensuring data integrity and sophisticated modeling.
• Present insights to senior leadership translating complex business requirements and data into clear summaries and recommendations.
• Create clear concise reports and dashboards that leverage big data and complex aggregations into easy to understand visualisations.
• Track and analyse website metrics using SQL to query Google Analytics data in Google BigQuery.
• Provide guidance to junior analysts foster a culture of analytical excellence and continuous learning.

About You:

Essential Skills

• Experience extracting and manipulating data from denormalised sources using SQL Google BigQuery and Databricks.
• Advanced ability to define key metrics and translate broad business goals into technical measurement briefs.
• Experience creating dashboards in Looker Studio Power BI or similar.
• High confidence in using Google Sheets and Slides to create professional data-driven narratives.

Preferred Skills

• Familiarity with Web Analytics implementation and debugging methods.
• Experience with Google Analytics Firebase or Adobe Analytics.
• Experience specifically with app data.
• Familiarity with session tracking and customer journey mapping.
• Ability to extract and manipulate data from multiple data sources.
• Experience working on an ecommerce site.
• Experience working across the retail or fashion industry.