Head of Panel Management – TV Audience Measurement

The Head of Panel Management is responsible for the strategic and operational leadership of the national TV audience measurement panel (household panel) and the Digital Panel (measurement of online video; individual panel) in South Africa. This role ensures the panels are representative compliant and high-quality supporting the delivery of the official TV audience measurement currency. The position oversees recruitment installation maintenance retention and quality assurance of panel households and individuals ensuring adherence to GfK standards POPIA compliance and international best practices.

Key Responsibilities

1) Panel Strategy & Governance: Define and implement the panel management strategy aligned with currency requirements and market governance (BRC). Ensure sample design compliance and demographic representativeness. Develop policies and SOPs for recruitment maintenance and churn management.

2) Recruitment & Installation: Oversee panel recruitment campaigns; manage installation of metering technology; ensure POPIA compliance.

3) Panel Health & Retention: Monitor panel health KPIs; implement engagement programs; develop incentive schemes.

4) Quality Assurance & Compliance: Conduct audits; implement QC processes; ensure compliance with GfK internal guidelines and POPIA.

5) Vendor & Fieldwork Management: Manage relationships with fieldwork agencies and equipment suppliers; negotiate SLAs.

6) Reporting & Stakeholder Communication: Provide panel health reports; communicate changes and improvement plans.

7) People Leadership: Build and lead a Panel Management team; foster a culture of accuracy and compliance.

Qualifications & Experience

8 years in audience measurement field operations or panel management; 3 years in leadership. Strong understanding of South African demographics governance and TV ecosystem. Experience with metering technologies and panel methodologies. Knowledge of POPIA compliance and data privacy standards. Proven ability to manage vendors and large-scale field operations.

Key Competencies

Operational excellence in managing complex panel operations; analytical mindset; stakeholder management; leadership skills.
Knowledge of data maps/data entry templates coding questionnaire design

Success Metrics

Panel representativeness and compliance; recruitment and installation targets; churn rate reduction; QC pass rates and audit readiness.

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work :

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Employment Type :

Full-time