Media Job Description involves creating scheduling and publishing content (posts graphics videos) across platforms engaging with the community (comments DMs) analyzing metrics (likes shares reach) to refine strategy running ads staying updated on trends and collaborating with marketing/sales for brand consistency all aimed at building brand presence and driving business goals. Roles vary (Manager Coordinator Specialist) but core duties focus on content engagement and analytics to boost brand visibility and achieve objectives like sales or awareness.
Core Responsibilities
Content Creation & Management: Develop write edit and design engaging posts stories and visuals for platforms like Facebook Instagram TikTok LinkedIn etc..
Strategy Development: Formulate social media strategies to meet business goals identifying target audiences and platform best practices.
Community Engagement: Monitor listen and respond to users; manage online reputation and foster direct customer interaction.
Analytics & Reporting: Track key metrics (engagement reach conversions) analyze performance and report insights to adjust future campaigns.
Campaign Execution: Plan and run paid social media ad campaigns and manage budgets.
Trend Monitoring: Stay current with platform updates emerging trends and competitor activities.
Key Skills & Qualifications
Digital Marketing: Understanding of SEO CRO and major marketing channels.
Creative & Writing: Strong copywriting editing and visual design skills (Canva Adobe Suite).
Analytical: Ability to interpret data and use analytics tools.
Communication: Excellent verbal/written skills for internal teams and external audiences.
Organizational: Time management multitasking project management.
Tools: Familiarity with social media management and analytics tools.
Common Job Titles
Social Media Manager/Director
Social Media Specialist/Executive
Social Media Coordinator/Marketing Coordinator
Digital Marketing Specialist