Brand & Content Lead, HubSpot for Startups

Cambridge, MA - USA

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

391196

About the Role
This role shapes the founder-facing identity of HubSpot for Startups. We are looking for a content strategist who understands early-stage founders has strong taste and can translate ideas into frameworks templates and narratives that feel modern useful and distinct. This is not a traditional blog-writer role. The mandate is to help define how AI-native startups build and to translate that point of view into high-quality design-forward content that founders adopt share and remember.

Youll operate as both a strategic thinker and a hands-on creator. You will set the narrative direction for the program build a cohesive brand system and create the content infrastructure that supports both our scaled Seed motion and our targeted Series A motion. This role interacts daily with our BDM Events and broader Marketing team and collaborates closely with leadership to ensure our output reflects where the ecosystem is heading.

What Youll Own & Create

The founder-facing narrative and content strategy for HubSpot for Startups
A system of templates playbooks visual frameworks and content formats that reflect a modern aesthetic
Core thought leadership on How AI-native startups build in 2026 providing narrative assets for the broader team
Founder playbooks that feel like essential tools not marketing brochures
High-signal assets for Series A depth: reports technical frameworks and concept diagrams
Direct the production of high-taste visually arresting content across various formats (e.g. video visual frameworks narrative long-form short-form social content and playbooks)
Signature content assets that support the challenges of Seed & Series A startups & build founder trust
Regular content drops and visual systems that build cultural relevance and reinforce brand consistency
Editorial ownership of our social presence and content calendar including managing contractors & vendors

What Youll Bring

A Clear Point of View on AI-Native GTM: You have an opinion supported by research or experience on how AI will fundamentally change the GTM strategy and operational workflows for early-stage companies
Deep Ecosystem Fluency: Deep familiarity with early-stage founders their technical and GTM workflows and the broader venture ecosystem. You know the signals founders trust
Demonstrated experience with strategic channel management and content distribution across platforms founders trust (e.g. LinkedIn newsletters YouTube). You know how to leverage multimedia formats to maximize reach and conversion
A Creators Mindset: Experience building a personal audience or running an editorial engine that earns momentum and cultural relevance. You understand how operators founders and creators amplify a POV
Exceptional ability to turn abstract GTM strategy product features or founder pain points into structured visual frameworks playbooks and templates
A clean simple and systematized product-informed aesthetic that elevates brand perception
Player-Coach Mentality: Ability to work independently setting the narrative direction while personally driving the creation of signature content assets
Team-first mindset and ability to work cross-functionally and secure buy in

If this aligns with your background and youre excited about shaping the direction of a founder-facing brand wed love to talk.

Pay & Benefits

The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.

Annual Cash Compensation Range:

$114000$182000 USD

We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.

If you need accommodations or assistance due to a disability please reach out to us using this form.

At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.

India Applicants: link to HubSpot Indias equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.

Were building a company where people can do their best work. We focus on brilliant work not badge swipes. By combining clarity ownership and trust we create space for big thinking and meaningful progress. And we know that when our employees grow our customers do too.

Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.

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HubSpot may use AI to help screen or assess candidates but all hiring decisions are always human. More information can be found here. By submitting your application you agree that HubSpot may collect your personal data for recruiting global organization planning and related purposes. Refer to HubSpots Recruiting Privacy Notice for details on data processing and your rights.

391196About the RoleThis role shapes the founder-facing identity of HubSpot for Startups. We are looking for a content strategist who understands early-stage founders has strong taste and can translate ideas into frameworks templates and narratives that feel modern useful and distinct. This is not a...