Conversion Rate Optimization Strategist

About us

LifeMD is a leading digital healthcare company committed to expanding access to virtual care pharmacy services and diagnostics by making them more affordable and convenient for on both treatment and prevention our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns.

To support our expanding patient base LifeMD leverages a vertically-integrated proprietary digital care platform a 50-state affiliated medical group a 22500-square-foot affiliated pharmacy and a U.S.-based patient care company with offices in New York City; Greenville SC; and Huntington Beach CA is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts were united by a shared mission to revolutionize enjoy a collaborative and inclusive work environment hybrid work culture and numerous opportunities for growth. Want your work to matter Join us in building a future of accessible innovative and compassionate care.

About the role

The Senior Conversion Rate Optimization Strategist will be responsible for leading LifeMDs conversion rate optimization strategy focusing on improving digital experiences and driving measurable performance outcomes. This role requires advanced expertise in web analytics experimentation methodologies and user experience optimization. The ideal candidate is a strategic collaborative professional with a demonstrated ability to drive continuous improvement in a dynamic fast-paced environment.

Responsibilities

• In this role you will lead the development and execution of our conversion rate optimization strategy utilizing your expertise in web analytics A/B testing and UX design to drive measurable results
• Utilize expertise in web analytics A/B testing and UX design to continually improve user experiences
• Analyze data and identify opportunities to improve conversion rates and user engagement
• Lead and collaborate with cross-functional teams to implement optimization strategies
• Stay updated on industry trends and best practices in conversion rate optimization
• Conduct user research and usability testing to inform optimization strategies
• Monitor and report on key metrics to track the success of optimization efforts
• Communicate with stakeholders to provide updates on optimization initiatives and results
• Identify and troubleshoot any technical issues that may impact user experience and conversion rates
• Collaborate with marketing and product teams to align optimization efforts with overall business goals
• Remain adaptable and flexible in a fast-paced dynamic environment
• Stay accountable for meeting and exceeding conversion rate goals

• 3 years of experience in CRO digital optimization or analytics-driven roles
• Background in experimentation A/B testing and web analytics
• Strong understanding of website content management systems including major eCommerce platforms
• Advanced statistical and analytical skills with the ability to translate data into clear actionable optimization recommendations
• Demonstrated ability to combine analytical rigor with creative problem-solving to drive performance improvements
• Expertise with Google Analytics Google Ads and other digital analytics and optimization tools

• Health Care Plan (Medical Dental & Vision)

• Retirement Plan (401k Roth 401k)
• Life Insurance (Basic Voluntary & AD&D)
• Flexible PTO Policy
• Paid Holidays
• Short Term & Long Term Disability
• Training & Development