Marketing Director, Customer Lifecycle

At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner.Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs non-profits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilities-and were just getting started!

Constant Contact is seeking a visionary Director of Lifecycle Marketing to own and accelerate our customer journey strategy across a diverse product portfolio and global markets. This strategic role drives sustainable exponential growth by leading data-driven cross-channel lifecycle programs with a mandate for rigorous experimentation to maximize Customer Lifetime Value (CLV).

What Youll Do:

• Strategy Ownership: Design and execute a holistic data-backed lifecycle marketing strategy for customer acquisition conversion nurturing and win-back across all products and geos.
• Omnichannel Execution: Lead the strategy and execution of sophisticated omnichannel campaigns (email in-app push SMS referral etc.) mapped precisely to the customer journey stages.
• Nurture & Retention: Define and own content-driven nurture and re-engagement strategies focused on driving activation retention and maximum Partner success.
• Experimentation: Establish a culture of rigorous A/B/MVT testing utilizing AI tools and propensity modeling to continuously optimize performance conversion rates and CLV.
• Cross-Functional Leadership: Serve as the strategic partner to Product Data Science and Sales teams to embed personalized marketing efforts into the core product experience.
• Performance Accountability: Define and manage mission-critical KPIs (e.g. Conversion Rate CAC CLV Churn) and present actionable insights to executive leadership.
• Team Development: Recruit mentor and develop a high-performing team of lifecycle and growth marketers.

Who You Are:

• Experience: 10 years of progressive marketing experience with a minimum of 5 years in a senior lifecycle or growth leadership role within a large-scale SaaS or subscription-based business.
• Impactful Track Record: Demonstrated history of successfully building and scaling lifecycle programs that delivered significant quantifiable growth in customer acquisition and retention.
• Technical Expertise: Deep hands-on expertise across omnichannel platforms (email in-app push SMS) with a strong preference for experience integrating AI/ML tools and paid media.
• MarTech Mastery: Expert-level proficiency with leading Marketing Automation Platforms (e.g. Braze Iterable Salesforce Marketing Cloud) and advanced CRM systems.
• Analytical Acumen: Exceptional analytical skills; ability to derive strategic actionable insights from complex large datasets and translate them into marketing strategies.
• Leadership & Influence: Proven ability to influence and align senior cross-functional leaders toward a shared customer vision and drive collaborative execution.
• Education: Bachelors degree in a quantitative or business-related field required; MBA or Masters degree preferred.

Why Youll Love Us:

• We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses non-profit organizations and community groups.
• Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person participate in live trainings and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact Inc. and a part of the Constant Contact group of brands.

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Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters staffing firms search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.