Brand Manager

• Lead annual brand planning process. Set brand planning calendar coordinate cross-functional activities and planning processes manage timelines and ensure timely completion of all deliverables. Manage effective execution of marketing plans and campaigns.
• Develop maintain and consistently communicate compelling brand positions and USPs. Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands target audiences and opportunities.
• Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity trends and maintain superb knowledge of our category landscapes. Monitor state of business including distribution brand share promotional effectiveness and category trends as well as relevant competitive developments. Analyze data and create strategic recommendations to leadership pertaining to new opportunities.
• Manage new product development initiatives both on the base business and innovation. Project-manage all cross-functional activities to achieve successful on-time launches and ensure consistent brand positioning for new item launches.
• Write creative briefs and manage the in-house creative agencys activities/projects providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns
• Develop and manage marketing budget for Brand.
• Build collaborative relationships with Sales Finance Operations Product Development Hospitality and DTC teams

Qualifications :

The ideal candidate is a strategic insights-driven marketer. They excel at building and executing brand plans translating consumer and category insights into compelling brand positioning innovation opportunities and integrated marketing campaigns. This person is highly collaborative comfortable leading cross-functional teams and adept at managing creative development new product launches and budget planning.

They bring exceptional project-management skills strong analytical capabilities and the ability to thrive in a fast-paced entrepreneurial environment. A strong communicator with a disciplined approach to creative direction they can partner seamlessly with Sales Consumer Insights Product Development and agency teams to drive growth for premium wine brands.

What Youll Bring

• 5 years in brand management role or consumer marketing within CPG; adult beverage and/or wine experience a plus
• Alcohol industry experience or knowledge of the three-tier system is a plus
• Excellent project management skills
• Solid understanding of the following areas: advertising digital/social media marketing consumer promotions POS marketing PR and syndicated data (e.g. IRI or Nielsen)
• Strong cross-functional project management skills including leading new product development efforts
• Excellent written and oral communication and presentation skills utilizing PowerPoint and Excel
• Strong analytical skills/attention to detail required
• Self-starter with great organizational skills ability to multi-task and work in a fast-paced environment without much direction or supervision
• Exceptional sense of urgency with strong aptitude for learning and problem-solving
• MBA degree strongly preferred BA required

Growth Path

In this role the Brand Manager will deepen their expertise in luxury wine marketing by developing mastery in brand strategy consumer insights creative development and cross-functional leadership. This exposure equips them with a holistic understanding of how premium wine brands grow across channels. With broad cross-functional experience and deep category knowledge this role is a strong springboard to senior-level and director-level marketing roles particularly ones that integrate brand marketing with Trade Marketing and Direct-to-Consumer (DTC) strategiesculminating in a well-rounded marketing leadership trajectory.

Your Team

This role will manage a team of (1) Associate Brand Manager.

Working Conditions

Hybrid schedule (3 days in LA office 2 days WFH) with travel to JUSTIN winery locations (Paso Robles CA) as needed (up to 25%) and to in-market events and sales meetings (up to 25%)

Pay Range: $135000 - $140000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information :

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals overcome challenges and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace. 
• Building a Healthy Society: To date our co-Founders Lynda and Stewart Resnick through their foundations and The Wonderful Company have invested more than $2.5 billion in education health and wellness community development and sustainability initiatives across Californias Central Valley Fiji and the 2025 Wonderful ranked as #1 in PEOPLEs 100 Companies That Care list and was named one of Fortune magazines 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts visit .
• Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate company-provided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Located in Paso Robles JUSTIN Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties including the iconic ISOSCELES blend of Cabernet Sauvignon Cabernet Franc and Merlot. The Vineyard estate located at 11680 Chimney Rock Road features a Tasting Room luxury five-star accommodations at the JUST Inn and a Restaurantmaking it one of the only wineries on the Central Coast to offer all three options.  In September 2018 a new second location the JUSTIN Downtown Tasting Room opened introducing an expansive wine-tasting bar lounge and a full dining room thats situated prominently on the square along Downtown City Park in the heart of Paso addition to its stellar hospitality JUSTIN consistently receives top honors around the world establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States or directly from the Winery via JUSTINs Tasting Room online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN visit .

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance equity and inclusion. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability age protected veteran status or other protected categories.

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Remote Work :

No

Employment Type :

Full-time