MANAGEMENT & DEVELOPMENT OF LOCAL KEY ACCOUNTS
Executes distribution on priority packages in-line with Channel Strategies recommendations
Ensures all assigned key accounts schematics reflect Red Bull standards relative to flow and package mix
Sells Red Bulls Optimum Price program by utilizing best practices and available tools
Customizes presentations to better appeal to customers needs
Develops annual promotion schedule in accordance with Channel Strategy goals
Creatively sells Red Bull merchandising standards distribution recommendations and price points in a way that resonates with the customers needs
Ensures all promotions are accompanied by effective POS and incremental displays
Customizes sales pitch to achieve account goals while driving effective permanent merchandising
Evaluates ROI prior to recommending specific POS or customized solutions
Executes merchandising in-line with Channel Strategy guidelines
MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS
Actively develops relationships with key decision makers via business reviews communication etc.
Drives execution of account programs through local decision makers
Consistently pursues incremental opportunities over-and-above programs
Provides feedback to local decision makers on any pertinent developments information or successes
Maintains key point of local knowledge regarding accounts
Routinely engages in opportunities to build relationships and wire key accounts beyond buyer level
BUDGETS/ANNUAL PLANNING
Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis
BUSINESS ANALYSIS
Works with Category Analyst to evaluate ROI with regards to pay-for-space agreements and communicates key learnings to BU and Channel Leads
Drives post-promotion analysis in conjunction with CA following all promotions to evaluate promotional effectiveness
BUSINESS REVIEWS
Conducts quarterly business reviews to update KA on business channel competition opportunities etc.
Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
Provides Energy Insights that drive change in promotion price or display practices
Communication with Distributor Partners
Uses appropriate communication processes (i.e. Chain Alerts) to keep DPs informed of KA programs and initiatives
Routinely visits DPs to ensure personal contact and open lines of communication
Qualifications :
Minimum 3-4 years Sales experience with a strong track record of success preferably in beverage CPG (Consumer Packaged Goods) or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
Strong analytical skills and experience using internal and external data sources (i.e. IRI Nielsen)
Excellent communication and active listening skills
Strong negotiation skills
Innovative solution-oriented mindset
Self-motivated and able to work independently
Must be extremely proficient in Microsoft Excel and PowerPoint
Additional Information :
Compensation: $109000 - $121000 cash incentives
Actual compensation offers may vary based on certain factors including but not limited to experience.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Remote Work :
No
Employment Type :
Full-time
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more