Marketing Content Strategist

Mitchell Hamline School of Law is seeking to hire a full time Marketing Content Strategist. This position develops executes and measures a comprehensive content strategy that strengthens Mitchell Hamlines brand drives enrollment engages current students faculty and staff and builds relationships with alumni donors employers and peer institutions. The Marketing Content Strategist will design and lead the internal communication efforts across campus and external cross platform communications for marketing and advancement requiring specialized knowledge and expertise.

Key Responsibilities:

• Develop and maintain an overarching content strategy and editorial calendar aligned with institutional priorities tied to the academic calendar recruitment cycle campus events faculty accomplishments alumni engagement Centers and Institutes fundraising etc.
• Maintain annual calendars ensuring efficient coordination of all communications and marketing activities.
• Create edit and oversee production of high-quality content across multiple channels ensuring the efficiency and efficacy of communications between stakeholders including:
  • Website
  • Email newsletters and campaigns
  • Social media (LinkedIn Instagram Facebook YouTube)
  • Print and digital marketing materials advancement and alumni materials etc.
  • Digital signage and campus opportunities

• Serve as the internal communication strategist collaborating with departments across campus including advancement admissions student services career development advancement and more.
• Write and edit compelling copy that informs and builds community and engagement.
  • Website Content Management:
    • Create edit and maintain engaging accurate and on-brand content for the law schools website ensuring alignment with institutional goals and SEO best practices.
  • Email Content Creation:
    • Develop targeted email campaigns for diverse audiences including prospective students current students alumni donors and other stakeholders.
    • Assist with writing compelling email copy and manage distribution schedules to maximize engagement and conversions.

• Curate content for the website social media news media etc. to amplify the strategic plan across multiple platforms.
• Assist with the development of an internal crisis communication plan.
• Lead SEO and content optimization efforts.
• Establish and track KPIs (website analytics email open/click rates social engagement etc. and regularly report on performance.
  • Monitor and analyze digital performance metrics across the website email and social media platforms using tools such as Google Analytics email marketing platforms and social media analytics (e.g. Mailchimp Constant Contact Sprout Social).
  • Identify trends and recommend improvements to enhance digital reach and impact.

• Ensure brand and style guide consistency and accessibility compliance across content.
• Stay current on higher education trends digital marketing best practices and emerging technologies to keep content innovative and competitive.

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

Knowledge Skills and Abilities

• Strong proficiency in WordPress or similar CMS including data entry reporting and management.
• Proficiency in social media platforms including LinkedIn Instagram Facebook and YouTube.
• Proficiency in collecting and analyzing GA4 email and social media analytics.
• Excellent organizational and project management skills to balance multiple priorities and meet deadlines.
• Strong written and verbal communication skills with acute attention to detail and accuracy.
• High level of discretion in handling confidential information.
• Commitment to equity inclusion and contributing to a diverse and welcoming community.

Minimum Qualifications

• Bachelors degree in Marketing Communications Journalism English or a related field.
• 5 years of related experience preferably in higher education
• Exceptional writing editing and storytelling skills with the ability to adapt tone for different audiences.
• Proven experience building and executing multi-channel content strategies and editorial calendars.
• Demonstrated success collaborating with cross-functional teams and managing multiple projects under tight deadlines.
• Skills in branding communication planning digital communications editing project management and stakeholder management.
• Hands-on experience with email marketing platforms and campaigns (e.g. Mailchimp Constant Contact HubSpot).
• Proficiency in digital analytics tools (e.g. Google Analytics social media analytics platforms) and the ability to interpret data to drive content decisions.
• Working knowledge with SEO best practices content management systems accessibility standards (e.g. WCAG) and digital marketing best practices.
• Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Strong interpersonal and collaboration skills to work effectively with cross-functional teams.

Preferred Qualifications

• Experience in graduate admissions marketing or advancement marketing.
• Strong writing editing and storytelling skills with the ability to tailor content for diverse audiences.
• Knowledge of FERPA charitable solicitation laws and data privacy standards.
• Basic video editing skills (Adobe Creative Suite Canva Premiere CapCut)
• Familiarity with higher-ed CRM.
• Knowledge of legal education or the higher education sector is a plus.

Pay Range

The estimated pay range for this position is $74000 - $102000 per year.

Benefits

• Health insurance
• Dental insurance
• Life/AD&D insurance (MHSL pays for)
• Optional Life Insurance
• Disability Benefits (MHSL pays for)
• Generous Holidays and Winter Break
• 403(b) Retirement plan (Generous MHSL match)
• Employee Assistance Program (EAP)
• Competitive compensation package

Why Join Mitchell Hamline School of Law At Mitchell Hamline youll be part of a vibrant academic community dedicated to shaping the future of legal education. We offer a collaborative and innovative work environment opportunities for professional growth and the chance to make a meaningful impact on our institutions mission.

How to Apply To apply please submit your resume a cover letter detailing your relevant experience and a minimum of two samples of digital content (e.g. website copy email campaign or analytics report) with application. Applications will be reviewed on a rolling basis until the position is filled.

Mitchell Hamline School of Law does not discriminate in employment on the basis of race color religion sex (including pregnancy and gender identity) national origin political affiliation sexual orientation marital status disability genetic information age membership in an employee organization retaliation parental status military service or other non-merit factor.

Notice of Nondiscrimination re: Title IX Sex Discrimination

Mitchell Hamline School of Law prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions about sex discrimination or harassment to the Title IX Coordinator. The notice of nondiscrimination and information about reporting concerns is located on our website (