Digital Advertising Specialist 17042
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Job Location:
Mexico City - Mexico
Monthly Salary:
$ 1500 - 2500
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Title:
Digital Advertising Specialist
Location:
Remote working US Central Standard Time (CST) hours
Salary Budget:
$1500-$2500 USD/month (Full-Time 40 hours/week)
Start Date:
January 2026 (can begin onboarding earlier if the right candidate is found)
About the Role:
This role requires someone who is AI-native analytical strategic and comfortable testing new ideas. Youll work closely with our President VP of Operations and internal marketing team but you will be the primary owner of digital ads performance.
Key Responsibilities:
- Paid Search & Paid Media Execution
- Develop and manage campaigns across Google PPC Local Services Ads (LSA) and other platforms.
- Build and optimize search campaigns based on home-service buyer intent seasonal patterns and localized service offerings.
- Reduce Cost-per-Lead and Cost-per-Booked-Job while increasing high-quality lead volume.
- Create and test AI-enhanced ad copy landing pages headlines and visual assets.
- SEO & Website Performance
- Conduct keyword research for plumbing sewer septic and emergency services.
- Optimize website pages landing pages and content to drive improved rankings and conversions.
- Recommend and help implement website improvements (user experience speed structure).
- Monitor analytics heatmaps and performance dashboards.
- AI-Driven Marketing Strategy
- Use AI tools (ChatGPT Gemini automations) to:
- Create new ad tests and rapid iteration cycles.
- Build new marketing playbooks and optimization workflows.
- Automate reporting and insight generation.
- Understand how AI is transforming search-based lead generation and implement strategies that leverage these advancements for competitive advantage.
- Reporting & Data Ownership
- Build weekly and monthly dashboards reporting on:
- Spend CPC CPL CTR
- Booked Jobs Revenue per Lead
- Lead channel attribution
- Provide strategic insights and clear recommendations for improvement.
- Work closely with ServiceTitan to ensure proper lead attribution and tracking.
Preferred Qualifications:
- 35 years of experience managing PPC/LSA/SEO for residential home-service businesses (plumbing HVAC electrical restoration strongly preferred).
- Deep knowledge of Google Ads LSA optimization and SEO fundamentals.
- Strong analytical skills with the ability to interpret data and develop actionable insights.
- Experience with ServiceTitan CallRail HubSpot or similar systems is a major advantage.
- Proficient with AI tools automations and AI-enhanced marketing workflows.
- Comfortable operating in a fast-paced entrepreneurial environment.
- Excellent English communication and documentation skills.
Required Experience:
IC
Key Skills
- Sales Experience
- Digital Marketing
- Marketing
- Google AdWords
- Google Ads
- Account Management
- Adobe Audience Manager
- Agency Management
- Social Media Advertising
- DoubleClick
- DoubleClick for Publishers
- Lead Generation
About Company
Somewhere, formerly Support Shepherd. We find you amazing employees who cost 80% less than US equivalents, backed by our 6-month Perfect Hire Guarantee.
