Principal Integrated Campaign Manager

Youll join our Marketing team reporting to our Manager II Revenue Marketing. As a Principal Integrated Campaign Manager at NextRoll lead the end-to-end planning execution and optimization of integrated campaigns that drive measurable impact across brand demand and customer marketing across our two products - AdRoll and AdRoll ABM. Acting as the campaign owner in our integrated campaign process you will lead the orchestration of themes messaging creative channels and reporting - ensuring each initiative aligns with company objectives and delivers a seamless experience to our audiences.

Youll operate as an expert individual contributor who thrives in ambiguity independently sets methods and processes and creates cross-functional networks to deliver innovative high-performing campaigns. This role is critical to scaling our growth and establishing best-in-class integrated marketing execution.

This role is open in San Francisco New York City or US Remote locations.

Unsure that you check all the boxes You should still apply! Well review your application for other opportunities. Were always on the lookout for talented people and were committed to developing each employees career with over 1800 training classes offered every year.

The Impact Youll Make:

• Campaign Strategy & Storytelling: Own campaign theme brainstorming validation and narrative development turning high-level company goals into compelling cross-channel campaigns.
• Objectives & Success Metrics: Define measurable campaign objectives KPIs and budgets ensuring alignment with leadership and revenue marketing priorities. Run pre-launch readouts monitor campaign performance mid-flight and drive weekly reporting and optimization.
• Audience & Messaging: Collaborate with product marketing to refine ICPs personas and audience segments; build unified campaign stories anchored in audience pain points and mapped across the buyer journey.
• Creative & Cornerstone Planning: Partner with creative leads and content owners to shape the campaigns look feel and cornerstone assets ensuring cohesive narratives across all touch points.
• Cross-Functional Leadership: Coordinate with channel leads sales enablement operations and leadership to align on promotion plans enablement materials and campaign readiness.
• Execution & QA: Lead campaign build check-ins QA infrastructure (tracking attribution CRM setup) and oversee launch readiness with all stakeholders.
• Insights & Learnings: Deliver post-mortems and campaign look backs to capture ROI wins misses and lessons that inform future campaigns.

Skills Youll Bring:

• 9 years of B2B marketing experience with at least 2 years of deep expertise in integrated campaign management.
• Proven ability to market to B2B marketers within the tech/SaaS industry.
• Familiarity with Salesforce marketing automation paid media and reporting tools.
• Demonstrated success independently leading complex multi-channel campaigns from concept to execution and reporting.
• Strong ability to translate company strategy and market insights into unified campaign stories.
• Advanced analytical skills with proven ability to evaluate KPIs draw insights and recommend optimizations.
• Skilled in building repeatable campaign frameworks processes and templates.
• Strong cross-functional leadership and influencing skills able to align stakeholders across creative product marketing sales operations and leadership.

Benefits and Perks:

• Competitive salary and equity
• We cover 100% of the employee-only premium for our HSA medical plan and 95% of the employee-only premium for our PPO HMO dental and vision plans.
• We contribute 75% toward dependent premiums across all medical dental and vision plans.
• Short and long term disability benefits at no cost to the employee
• Basic life and AD&D insurance at no cost to the employee
• 401K Plan (Pre-tax and Roth)
• 4 weeks of paid time off and work/life balance
• Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
• Up to 12 weeks of paid family leave for birthing parents (in addition to pregnancy disability leave)
• Up to 16 weeks of paid family leave for non-birthing parents
• Up to 12 weeks paid family leave to care for a family member
• Join a community of fellow Rollers as a member of one of our Employee Resource Groups
• Ample opportunities to volunteer with local organizations with NextRoll Gives Back
• For additional benefits not mentioned visit our Careers page

Additional Information:

Minimum salary of $140944to maximum salary of $208454 equity benefits.

The range provided is NextRolls reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location experience training skills and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.

About NextRoll:

NextRoll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. Built on nearly two decades of AI and data expertise NextRoll delivers its solutions through AdRoll its flagship brand and connected advertising platform. The AdRoll platform brings together two powerful offerings: the AdRoll product which helps brands generate awareness deepen engagement and drive measurable revenue through AI-powered multi-channel campaigns; and AdRoll ABM a full-funnel account-based marketing product that unifies buyer insights predictive AI and multi-touch advertising to accelerate pipeline and revenue for B2B teams. Together these solutions give marketers the clarity efficiency and performance they need to grow with confidence. NextRoll is a privately held company headquartered in San Francisco CA.

We are committed to building diverse teams of Rollers and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race color ancestry sex religion gender gender identity or expression sexual orientation marital status national origin citizenship genetics disability age veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. To request reasonable accommodation contact