Senior Campaign Management Specialist

Trusting Social is an AI Fintech pioneer thats revolutionizing credit access in emerging markets. Our mission is Advancing AI to Meet the Financial Needs of Everyday Consumers with Empathy. Weve assessed over 1 billion consumers across four countries and were on a mission to provide 100 million credit lines using the power of AI and Big Data.

We are looking for a Senior Campaign Management Specialist to drive credit card spending increase customer engagement and maximize customer lifetime value through effective campaign and communication management.

In this role you will own end-to-end (E2E) campaigns for the credit card portfolio from customer insights campaign design and execution to performance measurement using channels such as ZNS email SMS and digital platforms.

If you are looking for opportunities to deepen your experience in customer understanding portfolio management and data-driven marketing we encourage you to apply.

What You Will Do

Campaign & portfolio performance

• Design and manage spend/usage campaigns (activation reactivation category boosts seasonal offers merchant tie-ups).
• Coordinate cross-functionally (Product Data Ops Risk Sales) for E2E execution.
• Track and improve KPIs: activation spend per card engagement retention attrition.

Engagement & customer journey

• Build and optimize customer journeys for new active inactive and high-value segments.
• Run interactive & personalized campaigns via omnichannel communication.
• Benchmark competitor campaigns and journeys to enhance our value proposition.

Communication ownership

• Own the communication plan for the credit card portfolio across all touchpoints.
• Manage content frequency targeting & suppression rules on each channel.
• Ensure messages are accurate compliant and customer-centric.

Analytics & learning

• Set clear objectives hypotheses and KPIs for each campaign.
• Measure performance (incl. A/B tests/control groups where relevant).
• Turn insights into concrete improvements for next-wave campaigns.

What you need to have

• 3 years in campaign/incentive management in Banking Fintech or E-commerce.
• Experience running campaigns on CRM and communication platforms (ZNS email SMS digital marketing tools).
• Understanding of credit card or consumer lending products and basic portfolio/P&L concepts.
• Background in retail marketing and customer engagement.
• Able to apply AI tools (e.g. ChatGPT copilots AI content/analytics tools) to:
  • Generate & refine campaign ideas copies and content variants.
  • Support data exploration and campaign analysis
  • Build simple automations/flows to work more efficiently.
• Strong critical thinking: validate AI outputs iterate prompts and combine AI with business judgment.
• Extreme ownership proactive and hands-on.
• Fast learner curious about products customers and new tools.
• Can zoom in & out from strategy to execution details.
• Strong problem-solving under pressure with high customer empathy.
• Collaborative good cross-functional communication.
• Hard-working positive enthusiastic.
• Native Vietnamese speaker with excellent English (written & spoken).

What we offer

• Competitive compensation package including 13th-month salary and performance bonuses
• Comprehensive health care coverage for you and your dependents
• Generous leave policies including annual leave sick leave and flexible work hours
• Convenient central district 1 office location next to a future metro station
• Onsite lunch with multiple options including vegetarian
• Grab for work allowance and fully equipped workstations
• Fun and engaging team building activities sponsored sports clubs and happy hour every Thursday
• Unlimited free coffee tea snacks and fruit to keep you energized
• An opportunity to make a social impact by helping to democratize credit access in emerging markets

At Trusting Social we live by ownership integrity and agility in execution. We believe in doing whats right whats best and whats innovative. If youre smart driven and want to make a difference in the world with the most advanced and fascinating technology we invite you to be part of our rockstar team!

Additional Info

Learn more about us here:

Experience:

Senior IC