Digital Communications and Audience Engagement Intern JHU Students Only
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Job Location:
Baltimore, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Overview
The Digital Communications and Audience Engagement Intern will provide strategic support toAlignMNHin modernizing and diversifying its communication approaches to better reach and engage target audiences particularly in low- and middle-income countries (LMICs). The internship will workas part of theAlignMNHCommunications Team and withthe program team. They willassess current communication strategies recommend innovative dissemination methods explore new digital channels and investigate influencer partnership opportunities to expand organizational reach and position will work in close collaboration with program teams to develop fresh content formats pilot new engagement strategies and help transformAlignMNHstraditional communication approaches into dynamic audience-centered initiatives.
Responsibilities
- Conduct a comprehensive audit ofAlignMNHscurrent communication channels analyzing metrics such as open rates engagement levels and audience reach toidentifygaps and opportunities
- Research and recommend innovative content formats and dissemination strategies tailored to LMIC audiences including multimedia content interactive materials and mobile-first approachesand use the Real Talk series to test these approaches
- Develop a strategic plan for expandingAlignMNHssocial media presence across platforms including emerging channels relevant to target audiences
- Investigate and pilot the use of messaging platforms (e.g. WhatsApp Telegram) for direct audience engagement in LMIC contexts
- Research and develop an influencer engagement strategy including:
- Identifyingpotential health communication influencers in target regions
- Creating partnership frameworks and engagement guidelines
- Developing metrics for measuring influencer campaign effectiveness
- Create sample content in new formats (e.g. infographics short-form videos interactive tools) todemonstrateinnovative approaches
- Analyze competitor and peer organization communication strategies toidentifybest practices and emerging trends.
- Develop audience personas and journey maps to better understand how different segments prefer to receive and engage with health information
- Assistin creating a digital transformation roadmap forAlignMNHscommunication strategy
- Pilot test 1-2 new communication approaches and provide data-driven recommendations based on results
- Contribute to the Real Talk Series and International Maternal and Newborn Health Conference Communications activities as needed.
Required Qualifications
- Currently enrolled as a full-time JHU graduate student (Masterslevel preferred)
- Strong understanding of digital communication trends and social media platforms
- Experience with content creation across multiple formats (written visual video)
- Excellent analytical skills with ability to interpret engagement metrics
- Creative mindset with ability to think outside traditional communication approaches
- Strong project management and organizational skills
- Proficiencyin digital tools and platforms (social media management tools basic design software analytics platforms)
- Fluency in English
Preferred Qualifications
- Background in communications marketing public health or related field
- Experience with audience research and segmentation
- Knowledge of LMIC contexts and communication challenges
- Experience with influencer marketing or partnership development
- Familiarity with health communication principles
- Basic graphic design or video editing skills
- Experience with WhatsApp Business or other messaging platform tools
- Understanding of cultural considerations in global health communications
Required Experience:
Intern
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
An international, non-profit health organization affiliated with The Johns Hopkins University dedicated to improving the health of women and families.
