Sales ManagerSenior Sales Manager (Food ProductionWater TreatmentPersonal Care Chemicals)

• Develop and implement sales and marketing strategies to grow market share and achieve revenue and margin targets.
  
• Lead market assessment initiatives to understand trends competitive positioning and opportunities for expanding the chemical product portfolio.
  
• Conduct market research to monitor competitor movements customer trends and industry developments and translate findings into actionable plans.
  
• Prepare marketing materials sales proposals and support documents to assist in negotiations with clients and partners.
  
• Negotiate effectively with customers and coordinate closely with finance operations and logistics teams to ensure smooth execution of transactions.
  
• Evaluate product performance and pricing structures to ensure alignment with profitability targets.
  
• Collaborate with relevant teams to develop annual marketing and business plans.
  
• Perform territorial and SWOT analyses to support strategic sales planning.
  
• Drive new market penetration initiatives as directed by management.
  
• Recommend product improvements or new product opportunities based on customer feedback and market gaps.
  
• Present products and solutions to customers through meetings calls and written communication.
  
• Grow existing accounts while developing new business relationships to meet annual sales targets.
  
• Work with operations/logistics teams to enhance delivery efficiency and service quality.
  
• Oversee the execution of sales and purchase contracts and ensure compliance through coordination with legal teams.
  
• Track outstanding payments work with finance on receivable follow-ups and mitigate credit risks to ensure healthy cash flow.
  
• Build and maintain strategic relationships with key customers industry stakeholders and relevant authorities to stay informed about market developments.
  
• Ensure all customer interactions opportunities and account details are accurately recorded in the CRM system.
  
• Track performance against sales plans and budgets and propose corrective actions when needed.
  
• Provide management with regular reports on sales performance market insights competitor analysis and recommendations.
  
• Provide coaching mentoring and performance feedback to team members to build capabilities and support succession planning.
  
• Promote a culture of ownership integrity teamwork and continuous improvement within the department.
  
  

Requirements

• Bachelors degree in Business Marketing Chemistry or a related discipline.
  
• Minimum 5-6 years of sales experience with leadership exposure.
  
• Experience in trading distribution or chemical-related industries is advantageous.
  
• Demonstrated ability to manage the entire sales cycle - prospecting negotiation closing and after-sales management.
  
• Proven capability in leading teams and driving collective results.
  
• Strong written and verbal communication skills in English and Malay; Mandarin is an advantage for regional dealings.
  
• Solid understanding of sales operations data analysis competitive benchmarking and market dynamics.
  
• Ability to make quick informed decisions in a fast-paced competitive environment.
  
• Creative proactive and resourceful in developing market penetration strategies.
  
• Strong leadership interpersonal and organisational abilities.
  
• Entrepreneurial mindset with strong business acumen.
  
• Well-presented articulate and confident when engaging with internal and external stakeholders.