Regional Marketing Manager

Overview:

Responsibilities :

• Develops and executes an annual regional marketing plan aligned with regional growth goals and firmwide priorities
• Localizes and activates the HKS brand strategy and messaging to resonate with clients media and communities within the EMEA region
• Identifies and prioritizes growth opportunities across sectors markets and geographies within the region ensuring clear priorities timelines and measurable KPIs
• Ensures alignment between regional campaigns practice marketing priorities and global marketing efforts
• Chairs London monthly cross sector marketing meetings create set of specific outcome actions and proactively manage all practice sectors to deliver these actions
• Leads regional marketing campaigns from awareness to ABM and relationship marketing ensuring alignment with the brand and measurable business outcomes
• Collaborates with the Brand Communications and Digital COEs to create localized content thought leadership case studies and digital activations that build visibility and credibility
• Oversees development and delivery of regionally relevant marketing collateral and digital assets
• Partners with the Market Insights COE to track performance of regional campaigns and measure ROI against growth targets
• Maintains a clear understanding of market dynamics competitor activities and emerging opportunities
• Produces quarterly regional marketing reports and insights to inform future strategy and budget allocation
• Acts as the central connector between regional offices practice teams and global COEs
• Ensures consistency of voice design standards and storytelling across all regional touchpoints
• Provides marketing support and coaching to regional leaders and client-facing teams ensuring brand-aligned business development materials and presentations
• Identifies and oversees strategic partnerships sponsorships and events that elevate HKSs presence across EMEA
• Partners with the Events COE to plan and execute high-profile client events exhibitions and speaking opportunities
• Builds relationships with local media industry associations and academic institutions to increase visibility and thought leadership reach
• Supports the development and promotion of regional award submissions and showcase opportunities
• Manage London Marketing Team

Qualifications:

• Bachelors degree in Marketing or related degree preferred
• Typically with 10 years experience of marketing brand or communications within architecture design real estate or professional services
• Experience in InDesign Photoshop and Illustrator graphic software
• Proficiency in digital marketing analytics and CRM/marketing automation platforms
• Proficiency in MS Office Suite including Microsoft Word Excel and PowerPoint preferred
• Experience in managing budgets agencies and complex cross-functional initiatives
• Knowledge of and interest in architecture/interior design
• Proven ability to develop and deliver marketing plans that drive measurable impact
• Proven ability to work across and influence stakeholder groups functional areas geographies and differing levels of seniority
• Strong understanding of EMEA market nuances audiences and media landscapes
• Strong understanding of B2B marketing and the intersection of brand business development and client experience
• Excellent attention to detail and commitment to excellence
• Excellent interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
• Excellent written and verbal communication skills; ability to adapt complex ideas into compelling narratives
• Strong presentation skills
• Strong organizational skills and the ability to work on multiple projects at the same time
• Ability to balance global alignment with local relevance
• Ability to adapt quickly to changing priorities markets and technologies while maintaining strategic focus
• Ability to proactively problem solve and apply innovative solutions
• Ability to work and collaborate in a team environment and ability to work independently and prioritize work
• Ability to effectively meet deadlines at expected quality
• Travel may be required

If you currently work for HKS please submit your application via the Internal Careers Portal.