Director of Product Marketing
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Job Location:
South Bend, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Company Description:
Harmony Healthcare IT (HHIT) is a data management firm that moves and stores patient employee and business records for healthcare organizations. To strengthen care delivery and improve lives vital information is preserved and managed by HHIT in a way that keeps it accessible releasable usable interoperable secure and compliant.
HHIT has established core values for the workplace. This helps to maintain a culture of excellence and provides guidance in our daily work.
HHITs core values are:
- Do the right thing
- Be easy to work with
- Exceed expectations
- Serve humbly
- Never stop improving
Position Overview:
The Director of Product Marketing will lead the development and execution of product marketing strategies for Harmony Healthcare ITs portfolio. This role is responsible for defining positioning messaging and go-to-market strategies that drive adoption revenue growth and market leadership. The ideal candidate is a strategic thinker with deep experience in healthcare IT and a proven ability to influence cross-functional teams.
Key Responsibilities:
- Positioning & Messaging: Create compelling product positioning and value propositions tailored to healthcare stakeholders; ensure consistent messaging across all channels and touchpoints.
- Sales Enablement: Build and maintain sales enablement tools including playbooks presentations and competitive battlecards; partner with Product Management and Sales to deliver training and support for product launches.
- Market Intelligence: Conduct market research and competitive analysis to inform go-to market strategy; monitor industry trends and customer needs to identify growth opportunities.
- Demand Generation Support: Collaborate with the Demand Generation team to develop integrated campaigns that drive pipeline growth; provide product-specific content and messaging for digital campaigns webinars and events.
- Competitive Intelligence: Maintain a robust competitive intelligence program to track market shifts and competitor strategies; deliver actionable insights to Sales and Product teams for differentiation.
- Market Segmentation: Conduct detailed market and customer segmentation analysis to identify target audiences and optimize messaging. Use insights to inform go-to-market strategies demand generation campaigns and product positioning.
- RFP Support: Partner with cross functional teams to provide positioning and messaging for RFP responses; ensure timely and accurate delivery of product-related content for bids.
- Content & Thought Leadership: Drive creation of thought leadership content (white papers webinars case studies); represent Harmony Healthcare IT at industry events and conferences.
- Cross-Functional Collaboration: Work closely with Sales Product Management Marketing and Customer Success teams to ensure alignment and execution.
- Strategic Leadership: Own the product marketing vision and roadmap aligned with corporate objectives; develop and implement go-to-market strategies for new products and major releases.
- Team Development: Mentor and grow a high-performing product marketing team.
Education & Experience:
- Bachelors degree in MIS Marketing Business or related field; MBA preferred.
- 8 years of experience in product marketing with at least 3 years in a leadership role.
- Strong understanding of healthcare IT interoperability and data management solutions.
- Proven success in developing and executing go-to-market strategies.
- Exceptional communication presentation and leadership skills.
- Proficiency with marketing automation CRM and analytics tools.
Preferred Attributes:
- Experience with Account-Based Marketing (ABM) strategies.
- Ability to thrive in a fast-paced growth-oriented environment.
- Strong analytical skills and data-driven decision-making.
Required Skills/Abilities:
- Excellent communication skills both written and spoken
- Strong problem solving and analysis skills
- Strong interpersonal skills
- Excellent organizational skills and attention to detail
- Excellent time management skills
- Team player
- Drive to complete project work on time
- Ability to effectively prioritize and handle multiple tasks and projects
Other:
- Willing and ready to exemplify HHITs core values on a daily basis
- Responsible for protecting data entrusted to HHIT by customers or other parties by strictly adhering to HHITs data security and privacy policies and procedures as well as HIPAA PIPEDA and all other applicable law
- Speaking and writing English is a requirement for this position
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Harmony Healthcare makes legacy records secure, compliant, accessible and interoperable to strengthen care delivery and improve lives.
