Social Media Manager
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Job Location:
Granville, OH - USA
Yearly Salary:
$ 65000 - 72000
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Content management is a major responsibility of this role specifically planning creating and publishing compelling content tailored for each platform with support from creators within University Communications & Marketing (UCM). From showcasing student life and academic excellence to amplifying alumni success and major institutional milestones the social media manager ensures Denisons story is told with clarity and imagination. The person in this role will translate the universitys brand into a dynamic digital experience that resonates with prospective students families alumni donors and national audiences.
The social media manager is an effective collaborator and project manager routinely partnering with UCM colleagues as well as campus partners. The role serves as a thought leader on social media influencing process brand representation and content development across campus. The role effectively uses performance data to improve content reach and engagement over time and produces monthly insights reports.
The social media manager implements Denisons organic social media strategy managing the Universitys presence across all organic social platforms. This role is both strategic and highly creative playing a central role in shaping how the world sees the university and thrives at the intersection of brand storytelling digital culture and audience engagement.
Content management is a major responsibility of this role specifically planning creating and publishing compelling content tailored for each platform with support from creators within University Communications & Marketing (UCM). From showcasing student life and academic excellence to amplifying alumni success and major institutional milestones the social media manager ensures Denisons story is told with clarity and imagination. The person in this role will translate the universitys brand into a dynamic digital experience that resonates with prospective students families alumni donors and national audiences.
The social media manager is an effective collaborator and project manager routinely partnering with UCM colleagues as well as campus partners. The role serves as a thought leader on social media influencing process brand representation and content development across campus. The role effectively uses performance data to improve content reach and engagement over time and produces monthly insights reports.
Essential Functions
Manage and implement the Universitys social media strategy ensuring alignment with Denisons strategic priorities brand characteristics and key messages.
Plan and develop a social media content calendar capture and create the content both individually and with partner support and publish the content to Denisons channels.
Serve as a brand ambassador across platforms by expressing Denisons priorities in ways that are authentic inspiring and compelling to key audiences.
Create and direct high-quality content including short-form video TikTok/Reels photography and editorial/post copy.
Curate a social feed that feels vibrant modern and unmistakably Denison pushing creative boundaries while upholding brand excellence.
Monitor conversations respond thoughtfully and engage communities in real time to foster trust belonging and a sense of campus energy.
Partner with storytellers across UCM and campus to spot emerging narratives and elevate stories of student success academic innovation faculty leadership and alumni accomplishments.
Provide social media leadership for major university announcements events brand campaigns and rankings releases.
Evaluate performance through analytics and make data-informed recommendations for optimization growth and engagement.
Use analytics tools to develop monthly reports that provide content performance updates and useful insights for
Maintain social governance and support campus partners in running Denison-branded accounts with consistency and strategic alignment.
Hire train and mentor student content creators to extend Denisons reach with authentic student perspectives.
Stay current on digital trends platform updates creative best practices and the competitive higher ed landscape.
Minimum Qualifications
Bachelors degree in communications marketing digital media or a related field.
3-4 years of professional experience managing an organizations social media accounts.
Expertise with video-first content creation editing and social storytelling formats.
High-level writing copyediting and visual storytelling skills and work examples.
Experience with analytics tools and data-informed content planning.
Ability to work occasional evenings and weekends as events require.
Preferred Qualifications
Experience in higher education nonprofit or mission-driven brand marketing.
Experience managing student employees or early-career creatives.
Proficiency in Adobe Creative Cloud Canva or similar creative tools.
Proficiency using HubSpot SproutSocial or HeyOrca.
Compensation & Benefits
The salary range for this role is $65000 - $72000 annually. Denison offers a generous comprehensive benefits package including healthcare coverage retirement contributions and paid vacation. This position requires on-campus content gathering including occasional nights and weekends but is eligible for hybrid work.
Required Experience:
Manager
Key Skills
- Marketing
- Google Analytics
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- Content Development
- SEO
- Adobe Photoshop
- Social Media Management
- Copywriting
- Content Management
About Company
Denison University is a leader among the nation's liberal arts colleges, offering some 60 academic programs to 2,200 students in Granville, Ohio.
