Senior Director Product Marketing, Digital Assets

Circle (NYSE: CRCL) is one of the worlds leading internet financial platform companies building the foundation of a more open global economy through digital assets payment applications and programmable blockchain infrastructure. Circles platform includes the worlds largest regulated stablecoin network anchored by USDC Circle Payments Network for global money movement and Arc an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises financial institutions and developers use Circle to power trusted internet-scale financial innovation. Learn more at .

What youll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization were expanding into some of the worlds strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity Future Forward Multistakeholder Mindful and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

The Circle Digital Assets Product Marketing Management team is at the forefront of shaping our liquidity solutions ensuring they meet the evolving needs of customers and partners worldwide. Collaborating with key stakeholders across the company the team continuously refines our offerings based on market insights emerging opportunities new product developments and strategic global partnerships.

This team works closely with diverse stakeholders to ensure our product positioning is firmly rooted in delivering value across the network. They also lead competitive analysis at the product platform and network levels strengthening Circles brand perception and market differentiation.

Specifically the team is responsible for our core products including USDC EURC USYC Circle Mint emerging credit and FX services global banking network and local rails.. Through strategic execution and data-driven decision-making they drive innovation and growth reinforcing Circles leadership in global liquidity solutions.

What youll be responsible for:

We are looking for an experienced Product Marketing leader who is passionate strategic and intensely this role you will define the vision and lead the strategy positioning and messaging for new and existing products ensuring they resonate with diverse audiences partners and use casesall driving business growth.

As a key leader you will collaborate cross-functionally with product management marketing communications business development executive leadership external partners and customers. The ideal candidate has extensive experience partnering with product teams and thrives in creative and technical environments translating complex solutions into compelling market-ready narratives.

You will play a pivotal role in shaping Circles roadmap leveraging competitive intelligence product positioning and go-to-market strategies to execute high-impact launches that accelerate our business and strengthen our market position.

Key Responsibilities:

• Lead and mentor a high-performing team of product marketers focused on delivering customer-centric solutions.

• Collaborate cross-functionally with product managers marketers leadership and customer-facing teams to develop position and launch products globally.

• Drive go-to-market excellence overseeing market validation messaging positioning and launch execution to maximize adoption and impact.

• Develop data-driven insights that inform and refine product and marketing strategies ensuring alignment with customer needs and business goals.

• Craft compelling narratives and packaging to drive customer engagement differentiation and long-term growth.

• Empower sales & partnerships by creating training programs customer-facing content and partner enablement assets that support revenue and adoption.

• Lead competitive intelligence efforts providing in-depth analysis and strategic positioning to ensure Circle stays ahead of the competition.

• Steer high-impact strategic initiatives driving cross-functional projects that shape the companys direction and market influence.

Key Qualifications & Attributes:

• Growth mindset & agility You embrace learning adapt quickly and execute with speed and iteration. You excel in unstructured environments bringing clarity and direction to ambiguity.

• Strategic thinker & hands-on leader You seamlessly shift between big-picture strategy and tactical execution setting a strong example for your team.

• Proven industry expertise 10 years of experience in traditional finance payments DeFi or crypto (required).

• B2B product marketing leadership 5 years of experience leading a product marketing function with demonstrated progression in a B2B organization (required).

• Track record of impact Direct product marketing experience with a history of driving rapid growth and adoption of innovative technologies.

• Technical acumen & market insightA deep understanding of platform services businesses with the ability to navigate and articulate complex technical concepts.

• Team builder & mentor Proven ability to develop coach and scale a high-performing diverse and global Product Marketing team to achieve results.

• Executive presence & stakeholder influence Ability to build strong relationships influence cross-functional teams and align stakeholders at all levels.

• Compelling communicator & storyteller Exceptional written and verbal communication skills with the ability to craft compelling narratives that showcase Circles vision and value to customers and prospects.

Circle is on a mission to create an inclusive financial future with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors including but not limited to: relevant experience skill set qualifications and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

We are an equal opportunity employer. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status or any other protected status required by the laws in the locations where we hire. Additionally Circle participates in the E-Verify Program in certain locations as required by law.

Should you require accommodations or assistance in our interview process because of a disability please reach out tofor support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.

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