Associate Product Marketing Manager- Comms

As Associate Product Marketing Manager you support and help drive our go-to-market strategies product positioning and messaging to showcase the unique value of your product area. Youll work cross-functionally to support product launches develop impactful sales enablement materials and help customers fully understand and adopt Finalsite features. This role is ideal for a strategic marketer who thrives on building compelling narratives and connecting solutions to customer needs.

While youll specialize in Finalsites Communications tools youll also have the opportunity to collaborate across Finalsites broader product suite as needed.

LOCATION

100% Remote - Anywhere within the US

RESPONSIBILITIES

• Partner with the team leader to execute GTM plans for new enrollment features and initiatives.

• Develop positioning and messaging that reflects product value and voice of the customer

• Create marketing collateral enablement materials digital content and communications to drive product awareness and adoption

• Support market research and competitor analysis to inform strategy and positioning

• Collaborate closely with Product Sales Client Success Enablement Demand Gen and other teams to drive alignment

• Contribute to sales success by developing collateral product training and tools aligned to customer personas and use cases

• Be the marketing subject matter expert on your product your roadmap and your customer needs.

• Partner with customers to identify case study and testimonial candidates

• Develop a strong understanding of customer success

• Create guides and best practices that drive successful product adoption

• Track campaign performance and provide reporting to optimize efforts

QUALIFICATIONS AND SKILLS

• 2-3 years of experience in product marketing demand generation and/or content production ideally in B2B SaaS companies

• Track record of successful contributions to product launches and GTM programs

• Strong communication skills (written and verbal)

• Highly organized with great attention to detail

• Experience crafting compelling and visually appealing sales and marketing collateral

• Ability to understand the big picture and balance customer needs with larger initiatives

• Have a team-first mindset and a desire to set others up for success

• Strong messaging positioning and storytelling skills with a customer-centric mindset

• (Nice to have) Experience with sales enablement and/or product experience management tools like Highspot or Pendo

• Bonus: Experience in edtech enrollment and/or K12 markets a plus!

RESIDENCY REQUIREMENT

Finalsite offers 100% fully remote employment opportunities however these opportunities are limited to permanent residents of the United States. Current residency as well as continued residency within the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation please contact Finalsites People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and dont fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a email address. For added security where possible apply through our company website at Experience:

Manager