Director, Paid Media

About Us

At Finance of America we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our uniquerange of reverse mortgages allow homeowners 55 to access that wealth while maintaining control over their home and financial future. With options tailored to their unique goals we provide the financial flexibility they need to move forward with confidence.

Finance of America is guided by five values: We are customer obsessed they are why we exist. We raise the bar. We take extreme ownership. We practice genuine collaboration. And we unleash our excellence. Together we are actualizing our vision to be the most beloved brand for homeowners in their next chapter.

To learn more about us visit

Purpose of Role

Responsible for the strategic leadership execution and optimization of all paid media initiatives to drive customer acquisition lead generation and revenue growth. Oversees campaign performance across Meta YouTube programmatic display and Connected TV (CTV) focusing exclusively on paid digital channels. Manages media planning budget allocation performance analytics and creative collaboration to ensure every campaign delivers measurable value.

Key Responsibilities and Expectations

• Develops and executes paid media strategies across Meta YouTube programmatic display and CTV that align with business acquisition and revenue goals.
• Leads manages and mentors the paid media team ensuring alignment with growth testing and ROI objectives.
• Drives structured testing and optimization processes across platforms including creative testing bidding strategies audience targeting and placements.
• Partners with creative teams to scale the volume and performance of ad creative ensuring assets are platform-appropriate and conversion-driven.
• Owns budget allocation pacing and forecasting across all paid media channels ensuring media investments align with performance targets.
• Collaborates cross-functionally with CRM Marketing Operations and Compliance to ensure full-funnel campaign alignment and regulatory adherence.
• Evaluates campaign performance across channels and develops data-informed recommendations to continuously improve CPL ROAS and conversion rate.
• Identifies and tests new platforms features and beta opportunities to stay ahead of digital trends and maintain a competitive edge.
• Manages relationships with external agencies and media partners to drive executional excellence and innovation.
• Oversees reporting dashboards and KPI tracking delivering insights and strategic recommendations to leadership on a regular basis.
• Performs other duties as assigned.

Reports To

• VP Marketing Acquisition & Ops

Direct Reports

• 3 directs: social streaming and programmatic channel campaign managers

Qualifications - Education - Required

• MBA or Masters Degree

Qualifications - Education - Field(s)/Profession(s)

• Marketing Digital Media Communications or related field

Qualifications - Experience/Skills/Competencies

• Minimum 8 years of progressive experience in paid media including at least 3 years in a senior leadership role.
• Recent experience managing large-scale campaigns across Meta YouTube programmatic display and/or CTV.
• Strong analytical skills with fluency in paid media KPIs and reporting platforms (e.g. Meta Ads Manager Looker).
• Demonstrated success optimizing campaigns for CPL ROAS and other key performance metrics.
• Experience leading creative briefing processes and working closely with creative teams to optimize ad content.
• Ability to manage complex budgets across channels and prioritize investments based on strategic goals.
• Excellent collaboration skills; able to partner effectively with CRM compliance operations and executive stakeholders.
• Experience in highly regulated industries such as financial services or mortgage preferred.

Compensation

The base salary range for this position is ($110000 - $160000) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidates work location skills education and addition to those factors we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health dental vision life insurance paid time-off benefits flexible spending account 401(k) with employer match and ESPP.

Additional Information

Theapplicationdeadlineforthisroleis1/30/2026

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color sex (including pregnancy) sexual orientation religion creed age national origin physical or mental disability gender identity and/or expression marital status veteran status or other characteristics protected by law.

Required Experience:

Director