Senior Marketing Tracking Expert (All Genders)

We are looking for a Tracking Expert at Zooplus to join our Marketing team. As a domain expert in marketing web tracking data analytics and with tag manager know-how you will join our marketing team in Munich and you will be one of the key players in our data driven marketing team.  

You will createinsightsthatinfluencehow we make marketing investment decisionsthat haveimpactatan international scale. You will be working on a variety of new challenges and interesting projects that tap your interests and strengths while collaborating closely with your stakeholders in Product Management Sales Merchandising and IT. Good communication skills especially with non-technical colleagues would be a strong asset. 
 
Responsibilities:  

• You will own tracking of various marketing campaigns (digital offline and onsite) for zooplus domains. 
• You will configure monitor and debug our Google Analytics GA4 implementation across 20 countries. 
• You will create and implement tracking plans to capture relevant user behavior data (new events new parameters) for Google Analytics 4 in coordination with our Product team. 
• You will perform regular data quality checks to ensure that tracking is working properly. 
• You will query GA4 data in BQ and analyse it via reporting tools (e.g. Tableau) 
• You will coordinate projects across product marketing and analytics team manage stakeholder interests and provide ongoing feedback. 
• You will partner with stakeholders to identify dependencies bottlenecks blockers and ensure the execution of a well-coordinated project plan. 
• You will become the main point of contact for any tracking-related questions from the marketing department. 

Qualifications :

• You have successfully completed studies in engineering data analytics business mathematics statistics or a related course. 
• You have 3 years of professional experience with: 
• Google Analytics (Google Analytics 4 is a plus) 
• Google Tag Manager 
• Big Query 
• You have experience with cookie consent management.  
• You are excellent at identifying patterns and outliers in the data and generate insights out of it. 
• You have experience with Adobe Analytics platform (Big Plus). 
• You have experience with app tracking and MMPs such as Adjust Appsflyer Kochava etc (Big plus). 
• You have a good knowledge of paid advertising and have already implemented tracking snippets for Google and Meta (others are plus). 
• You have advanced knowledge in definition roll-out and implementation of tracking concepts across multiple platforms (web/app). 
• You have a high affinity towards e-commerce. 
• You have excellent communication time management and organizational skills. 
• You are a team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment. 
• You are business fluent in English. 

Additional Information :

Headquartered in Munich with offices across Madrid Krakow Wroclaw London and Vienna we collaborate because we genuinely love working together - so youll be at the heart of an incredible multinational team. We trust each other to get the job done which means youll benefit from hybrid working spending 60% of your time in the office and 40% at home. Theres an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path excellent training and support wellbeing offers subsidised transport or bike leasing plus 20% discount across all our products and youll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

At zooplus we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

28 vacation days and days off on 24th and 31st of December
Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use
 

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

Remote Work :

No

Employment Type :

Full-time