Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Role in Brief
QIMA is seeking a Regional Marketing Specialist in China to lead initiatives that expand our brand presence drive demand and support sales effectiveness in the region. This is a strategic yet highly hands-on role responsible for adapting global strategy to the China market and delivering high impact locally resonant programs.
You will operate as an individual contributor partnering closely with our China-based marketing specialist and maintaining strong alignment with global marketing product and sales teams.
What You Will Own
Brand & Communications:
Strengthen QIMAs brand visibility and credibility across Chinas (digital) ecosystem.
Build and maintain strong relationships with key media influencers KOLs and industry associations.
Messaging & Content:
Shape China-specific messaging frameworks that translate global value propositions into locally relevant narratives.
Produce high-quality Mandarin content including blogs whitepapers case studies infographics and thought leadership pieces.
Localize global content for China with full cultural and contextual adaptation not just translation.
Partner with customers to develop compelling success stories and video testimonials.
Demand Gen:
Support Global SEO/SEM teams to optimize performance for China.
Develop and execute localized China marketing plans aligned with global priorities.
Measure campaign effectiveness generate actionable insights and drive continuous optimization to improve pipeline impact and ROI.
Cross-Functional Collaboration:
Work closely with Sales to ensure marketing initiatives support pipeline acceleration.
Partner with Product Marketing and Global Marketing to ensure message consistency and alignment.
Support regional events webinars and other marketing activities.
Qualifications :
Required Experience
4 years of experience in B2B SaaS technology or high-growth companies.
Native-level Mandarin and strong professional English proficiency.
Deep understanding of Chinese digital channels (WeChat Baidu Douyin Little Red Book etc.)
Strong project management skills with proven ability to manage multiple stakeholders.
Proficiency with CRM and marketing automation and analytics tools.
Demonstrated experience executing localized campaigns for the China market.
Ideal Candidate
Operationally excellent: You deliver high-quality work consistently with strong attention to detail.
Experimentation-driven: You are curious data-informed and eager to test new channels formats and ideas.
AI-forward: You leverage generative AI tools to accelerate content creation research and optimization.
Strong communicator: You can articulate ideas clearly and can bring other stakeholders on board.
Additional Information :
If you are intrigued by this opportunity please send you CV to
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
QIMA is more than a testing, inspection, certification, and compliance company: We are on a mission to offer clients smart solutions to make products consumers can trust. With a global reach spanning 100+ countries, QIMA serves the consumer products, food and life sciences industries ... View more
