Copywriter Sr, Performance Creative

About Us

At Finance of America we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our uniquerange of reverse mortgages allow homeowners 55 to access that wealth while maintaining control over their home and financial future. With options tailored to their unique goals we provide the financial flexibility they need to move forward with confidence.

Finance of America is guided by five values: We are customer obsessed they are why we exist. We raise the bar. We take extreme ownership. We practice genuine collaboration. And we unleash our excellence. Together we are actualizing our vision to be the most beloved brand for homeowners in their next chapter.

To learn more about us visit

Purpose of Role

Responsible for developing performance-focused copy for paid media channels including social streaming/CTV search display and affiliate. Collaborates with performance creative director and paid media team to translate data insights into creative assets that drive conversions. Concepts and writes for video and static campaigns maintains consistent messaging across platforms and partners with creative web/dev and media buying teams to continuously optimize results.

Key Responsibilities and Expectations

• Writes persuasive copy for paid social ads search ads (headlines descriptions) display/affiliate assets and streaming/CTV scripts or overlays in both static and video formats.
• Creates strategic creative concepts and storyboards for video assets collaborating with the performance creative designer to bring them to life.
• Works in paid media team meetings to review performance data (CTR conversion rate CPL ROAS) and translate insights into new copy tests messaging variants and funnel optimization.
• Builds omni-channel copy frameworks to ensure messaging syncs across channels (social streaming search affiliate) and supports an integrated acquisition strategy.
• Leverages audience segmentation campaign data and channel insights to tailor copy for specific funnel stages audiences and platforms.
• Collaborates with the performance creative designer and creative team to develop creative briefs revision cycles and asset versioning for high-volume production.
• Partners with web/dev/analytics teams to ensure tracking tagging and landing page copy align with media campaigns and conversion goals.
• Runs structured copy experiments (A/B multivariate) to determine which messaging moves metrics then scales top performers.
• Stays current on platform best practices for paid social and streaming emerging ad formats (UGC short-form OTT) copy trends generative AI in copywriting and performance creative innovations.
• Manages multiple concurrent campaigns and deadlines maintaining brand voice and compliance while delivering high-velocity copy production.
• Performs other duties as assigned.

Reports To

• Director Creative Operations

Qualifications - Experience/Skills/Competencies

• Minimum 5 years of related experience writing for performance-marketing channels such as paid social (Meta) search (Google/Microsoft) streaming/CTV or display/affiliate.
• Ability to write for both still image ads and video (scripts/storyboards) and to collaborate with designers and editors.
• Strong understanding of performance metrics (click-through rate conversion rate cost-per-lead ROAS) and how copy influences them.
• Excellent writing editing and proofreading skills with portfolio samples in paid media/ad copy format.
• Experience working with data comfortable reading media performance reports extracting insights and applying them to copy strategy.
• Experience collaborating cross-functionally with media buyers designers analytics/BI web/dev.
• Familiarity with generative AI or automation tools in copy production (e.g. text-to-variation dynamic creative copy).
• Experience adapting copy for multiple channels and formats funnel stages and audience segments.
• Comfortable working in a fast-paced environment managing multiple campaigns and high volume of assets.

Qualifications - Education - Required

• Bachelors Degree

Qualifications - Education - Field(s)/Profession(s)

• Marketing English Communications Journalism or related.

Compensation

The base salary range for this position is ($96200 - $115400) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidates work location skills education and addition to those factors we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health dental vision life insurance paid time-off benefits flexible spending account 401(k) with employer match and ESPP.

Additional Information

The application deadline for the job opportunity is 1/30/2026.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color sex (including pregnancy) sexual orientation religion creed age national origin physical or mental disability gender identity and/or expression marital status veteran status or other characteristics protected by law.

Required Experience:

Senior IC