Content Marketing & Creative Lead
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Job Location:
Nashville, IN - USA
Monthly Salary:
$ 127000 - 200000
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
The Role
- Startup founders and SMB operators who should be using Pilot.
- Bookkeeping firms who should partner with or join Pilot.
What Youll Do
- Shape the overarching story for founders and SMBs about how Pilots AI human experts deliver elite financial operations at an accessible price.
- Craft positioning and messaging that helps bookkeeping firms understand the value of partnering withor joiningPilot.
- Develop narrative frameworks that ecosystem partners (CDFIs SBDCs trade associations) can confidently adopt when referring businesses to Pilot.
- Build content that moves founders from my books are overwhelming to Pilot has this handled so I can grow.
- Design parallel content journeys for bookkeeping firms and ecosystem partners from why would I work with Pilot to this makes me more effective at serving my community/clients.
- Build a roadmap across formats: short video live event scripts written explainers templates and partner assets.
- Concept and script social-first short-form video.
- Develop outlines for panels and roundtables to highlight subject-matter experts and generate repurposable content.
- Write long-form content such as guides teardowns and playbooks about margins cash flow and modern back-office operations.
- Produce simple visual storyboards and repeatable content series.
- Use AI for research synthesis outlining summarization and first drafts.
- Turn signature content moments (live events deep dives) into multi-asset content families.
- Build scrappy systems and workflows that enable high output with minimal resourcing.
- Extract insights from Pilots internal finance experts customers and ecosystem partners.
- Translate interviews calls and raw data into structured narratives and market-facing content.
- Define simple clear KPIs for your work such as:
- Engagement and conversion on founder- firm- and partner-focused assets.
- Content-influenced leads and opportunities from SMBs and bookkeeping firms.
- Partner with Demand Gen Marketing Ops RevOps and Product Marketing to understand whats working and adjust your roadmap accordingly.
- Experiment with different hooks lengths visuals and formats for each audience and double down on the ones that consistently build trust and drive action.
Why Youll Love Working with Pilots Marketing Team
- Senior collaborative teammates Youll work with experienced demand gen social media product marketing partner/local programs and ops folks who know their craft and respect yours. You bring the stories and creative formats; they bring distribution data and GTM alignment.
- Tight partnership with leadership Youll be close to decisions and able to see your work turn into real programs quickly not stuck in layers of approvals.
- Room to experiment The team values testing and learning. Youll have space to try new formats angles and ideas as long as were learning and getting sharper each time.
- Access to rich raw material 3000 customers deep finance expertise in-house and a growing partner ecosystem mean youll never be short on stories data points or real-world examples.
- Mission that actually matters Youll help make high-quality financial operations accessible to the kinds of businesses that usually get left behind through content that genuinely helps them.
About You
- You have a strong portfolio of work that shows you can explain complex topics in a clear engaging way.
- Youre excited by the idea of living in the bookkeeping / SMB finance / small business ecosystem and turning that world into content that founders bookkeeping firms and partner organizations actually want to watch and read.
- Youre comfortable being both the thinker and the doer. You like owning the idea and making the thing.
- Youre scrappy: you enjoy figuring out how to make a lot with a little using AI systems and creativity more than large budgets.
- Youre curious about AI tools and already use them to move faster and be more creative.
- You care that your work helps real people: founders small business owners bookkeeping firms and the ecosystems that support them to get to better outcomes.
About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing banking expense and payroll systems customers already use. With a special blend of custom software and expert bookkeepers Pilot delivers accurate consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.
Pilot has over 2000 customers and has raised over $170 million in financing from Sequoia Index Ventures Stripe Bezos Expeditions and Whale Rock. Our investors also include a long list of world-class entrepreneurs including Patrick and John Collison Drew Houston and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion Meet Fintechs Newest Unicorn.
Why Pilot
- We invest in our employees development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including wellness benefits such as Spring Health Headscape One Medical Aaptiv and Rightway
- Parental leave for birthing or non-birthing parents 100% pay for 12 weeks
- 401(k) plan
The base pay range target for the role seniority described in this job description is $127000 - $200000 in Nashville TN. Final offer amounts depend on multiple factors such as candidate experience and expertise geographic location total compensation and market addition to cash pay full-time regular positions are eligible for equity 401(k) health benefits and other benefits; some of these benefits may be available for part-time or temporary positions.
Pilot commits to provide a work environment free of discrimination and harassment as well as equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. You may view all of Pilotsrecruiting notices here including our EEO policy recruitment agency policy recruitment scam notice and important E-Verify information.You may view our job candidate privacy policyhere.
Key Skills
- Microsoft Office
- Graphics Design
- Copywritter
- Creative concept
- Advertising
- Communication
- Adobe Creative Suite
- Autodesk
- Art Direction
- Flash
- Flex
- HTML
- SEO
- Fine art
- Quarkxpress
About Company
One team for all your accounting needs. Pilot handles your bookkeeping, taxes, forecasting and more. See why thousands of businesses trust Pilot.
