Paid Media Campaign Manager (Remote)
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Job Location:
Fort Washington, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
The Paid Media Campaign Manager will deliver strategic data-driven paid media solutions and insight-driven storytelling that bridge campaign performance with client goals. The Paid Media Campaign Manager connects tactical media execution with strategic planning and reporting to maximize visibility engagement and applicant conversion across NASs top client accounts.
Essential Duties and Responsibilities:
Including but not limited to the following:
- Serve as the strategic bridge between Account Directors and Paid Media Strategy Leads ensuring alignment between campaign planning execution and client objectives
- Collaborate with Account Directors to develop informed paid media strategies that reflect hiring demand talent audience behavior and client KPIs
- Contribute to media planning sessions and briefs offering insights on channel mix audience targeting and optimization strategies
- Partner with Media Analysts and Paid Media Strategy Leads to develop and maintain campaign reporting dashboards across Google Ads Meta Ads programmatic and other paid channels
- Analyze campaign performance data to identify trends optimization opportunities and actionable insights that connect media performance to business impact
- Support Account Directors in client-facing presentations articulating campaign performance narratives and demonstrating the why behind strategy recommendations
- Guide the creation of quarterly and monthly paid media reports that clearly communicate results performance shifts and next-step recommendations
- Collaborate cross-functionally with Creative Analytics and Engineering teams to ensure accurate campaign setup tagging and reporting integrity
- Partner with internal teams to test document and share best practices for campaign planning data storytelling and optimization
- Stay current with paid media platform trends algorithms and recruitment marketing innovations to inform strategic recommendations
Qualifications :
Education and Training Required:
- Bachelors degree in Marketing Communications Advertising or a related field preferred
- Google Ads Meta Ads and programmatic platform certifications preferred
Minimum Experience:
- 5 years of experience in paid media campaign management strategy or analysis across multiple platforms (search social display programmatic)
- Experience in recruitment marketing or employer branding preferred; B2C or B2B experience with strong analytical storytelling will also be considered
Knowledge Skill Ability:
- Advanced working knowledge of Google Ads Meta Ads Manager programmatic platforms and data visualization tools (Looker Studio GA4 Talentegy)
- Strong analytical skills with the ability to connect campaign performance to business and hiring outcomes
- Ability to build and interpret reports independently providing strategic recommendations that drive continuous improvement
- Skilled in translating data into actionable insights for client and internal presentations
- Excellent verbal and written communication skills; able to synthesize complex data into meaningful narratives
- Strong organizational and project management skills; able to manage multiple campaigns and priorities simultaneously
- Deep understanding of digital metrics attribution models and candidate journey tracking
- Proficient in cross-functional collaboration and process documentation to ensure campaign and reporting accuracy
Additional Information :
A career opportunity with M3 USA offers competitive wages and benefits such as:
- Health and Dental
- Life Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization
M3 USA is an equal opportunity employer committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.
All employment decisions at M3 USA are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical or mental disability medical history or genetic information sexual orientation gender identity and/or expression marital status past or present military service family or parental status or any other status protected by the federal state or local laws or regulations in the locations where we operate.
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Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, weve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficien ... View more
