Senior Manager, B2B Enterprise Marketing Strategy

Recognized by Forbes as one of Americas Best Employers For Diversity 2024 and once again named to FORTUNE magazines list of the Worlds Most Admired Companies Labcorp is seeking to hire a Senior Manager B2B Enterprise Marketing Strategy to focus on driving specialty testing growth.

The Senior Manager B2B Enterprise Marketing Strategy is accountable for driving growth for assigned B2B audience segments by leveraging audience insights competitive and business intelligence and marketing performance data to create compelling multi-channel marketing strategies to achieve growth targets. As the senior marketing manager you will surface and highlight the end benefits that Labcorps enterprise diagnostics solutions deliver for health systems with a specific focus on driving specialty testing growth. You will translate our into business benefits and lead the creation of marketing assets to build awareness and generate demand. This position reports to the Director B2B Enterprise Marketing Strategy and works closely with the Health Systems and Managed Care marketing business and technology teams.

Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Durham NC location supporting both collaboration and flexibility.

Duties & Responsibilities
Marketing Strategy & Planning

• Collaborate to understand sales cycle buyer journey personas competitive dynamics and market opportunity to inform go-to-market strategy
• Lead the development & refinement of value proposition product/solution positioning and message architecture and content strategy for assigned business areas with a focus on growing specialty testing within health system relationships
• Define key audience segments and targeting criteria for marketing campaigns.
• Lead development and implementation of marketing campaigns designed to achieve business goals using a variety of marketing channels including web digital paid advertising email PR events sponsorships sales enablement and more.
• Analyze marketing activity against stated business objects and defined campaign goals; identify optimizations to enhance marketing performance.
• Collaborate to identify cross-audience opportunities to support brand awareness and generate demand across our global enterprise.

Campaign Execution

• Deliver multi-channel campaign plans in alignment with marketing plan and budget.
• Work closely with other marketing disciplines (digital creative content communications research) to implement effective channel strategies and optimize based on performance.
• Lead tactic sequencing and prioritization.
• Collaborate to accurately track marketing budget allocation and spend.

Partner Relationships and Leadership

• Serve as marketing business partner to the segment P&L owners. Understand partners priorities business initiatives and key performance indicators to align marketing resources with business objectives.
• Collaborate closely with specialty testing product owners and marketers to support specialty growth in health systems.
• Deliver annual strategic marketing plan for assigned business areas.
• Run recurring meeting cadence with partners and stakeholders to provide status updates share marketing performance deepen business acumen provide recommendations and solicit feedback to ensure alignment.
• Build support and buy-in for approaches and ideas in a way that fosters engagement.
• Provide open and transparent communication across the organization.
• Work collaboratively with marketing colleagues using agreed-upon processes to drive B2B marketing initiatives to market.
• Work with external agency and vendor partners as needed to efficiently launch marketing strategies.
• Manage team of 1-2 marketers to effectively meet timelines and deliverables.

Requirements

• 8-10 years of marketing experience
• Bachelors degree in Marketing Communications Science or Business preferred

Skills & Competencies

• Life sciences or healthcare marketing experience preferred
• Specific expertise in a multi-channel marketing environment required
• Copywriting and editing skills required
• Adaptable in the face of shifting priorities
• Self-motivated with a see it/own it/do it mentality
• Decisive with the ability to make sound decisions and move work forward in the face of ambiguity
• A clear concise and timely communicator
• Excellent at building strong relationships
• Confidently able to generate buy-in uniting groups/teams around a common vision
• Committed to fostering an engaging inclusive and supportive work environment

Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical Dental Vision Life STD/LTD 401(k) Paid Time Off (PTO) or Flexible Time Off (FTO) Tuition Reimbursement and Employee Stock Purchase Plan. Casual PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information pleaseclick here.

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

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