Marketing Specialist–Future Growth and Adjacent Markets

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profile Job Location:

Shelton, CT - USA

profile Monthly Salary: $ 72900 - 108600
Posted on: 17 hours ago
Vacancies: 1 Vacancy

Job Summary

Job Classification:

Marketing & Communications - Marketing

At Prudential we believe talent is key to achieving our vision. When you join Prudential youll unlock a motivating and impactful career all while growing your skills and advancing your profession at one of the worlds leading financial services institutions!

We are seeking a dynamic energetic and detail-oriented Marketing Specialist to join our team. The ideal candidate will have familiarity within the financial services industry (Independent Marketing Organization experience is a plus) be a self-starter have a passion for creating engaging marketing campaigns and a strong ability to support various marketing initiatives inclusive of social media strategy. This role will play a crucial part in enhancing our brand presence driving engagement and fostering meaningful connections with our target audiences.

Key Responsibilities:

Business Building/Entrepreneurial Mindset:

  • We are seeking a dynamic professional with a strong business-building and entrepreneurial mindset to help shape and grow a transformational business from the ground up.
  • This role requires a proactive approach to identifying opportunities driving innovative strategies and collaborating across teams to establish a scalable foundation for long-term success.
  • You will play a critical part in creating new market pathways and delivering breakthrough solutions that redefine industry standards.

General Marketing Duties:

  • Assist in the development and execution of integrated marketing campaigns across multiple channels (digital print social media).
  • Create and manage marketing content including expiration reports email efforts formal reviews/sign offs etc.
  • Analyze marketing data to measure the effectiveness of campaigns and provide insights for continuous improvement.
  • Collaborate with the sales team to align marketing efforts with sales goals and strategies.

Social Media Management:

  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Create and curate compelling content for various social media platforms.
  • Analyze social media metrics to assess the impact of campaigns and adjust strategies as needed.

Support and Collaboration:

  • Provide administrative and logistical support to the marketing team.
  • Assist in the preparation of marketing materials such as presentations reports and proposals.
  • Maintain and update marketing databases and contact lists.
  • Foster a collaborative team environment and contribute to a positive and productive work culture.

Required Skills/Qualifications:

  • Bachelors degree in Marketing Communications or a related field.
  • 2 years of relevant marketing experience required.
  • Strong project management skills and the ability to handle multiple tasks simultaneously.
  • Excellent communication and interpersonal skills both written and verbal.
  • Strong social media management experience including content creation strategy development and analytics.
  • Ability to think creatively and strategically to develop innovative marketing solutions.
  • Strong attention to detail and a commitment to delivering high-quality work.
  • Flexibility and a willingness to adapt to changing priorities and deadlines.
  • Strong project management skills with the ability to independently lead projects and collaborate effectively across teams.

Preferred Qualifications:

  • Experience in the financial services or insurance industry specifically with annuities.
  • Familiarity with working in an agile environment.
  • Independent self-starter who takes ownership of their initiatives and projects

The current EWA for this position is Hybrid and requires your on-site presence on a reoccurring basis in our Newark NJ Fort Washington PA or CT offices as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be on-site.

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $72900.00 to $108600.00. Specific pricing for the role may vary within the above range based on many factors including geographic location candidate experience and skills.
  • Market competitive base salaries with a yearly bonus potential at every level.

  • Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave.

  • 401(k) plan with company match (up to 4%).

  • Company-funded pension plan.

  • Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.

  • Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.

  • Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

  • Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period) after one year of service.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Prudential Financial Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin ancestry sex sexual orientation gender identity national origin genetics disability marital status age veteran status domestic partner status medical condition or any other characteristic protected by law.

If you need an accommodation to complete the application process please email .

If you are experiencing a technical issue with your application or an assessment please email to request assistance.


Required Experience:

IC

Job Classification:Marketing & Communications - MarketingAt Prudential we believe talent is key to achieving our vision. When you join Prudential youll unlock a motivating and impactful career all while growing your skills and advancing your profession at one of the worlds leading financial service...
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Key Skills

  • Digital Marketing
  • Marketing
  • Google Analytics
  • Pardot
  • HTML5
  • MailChimp
  • Marketing Automation
  • Salesforce Marketing Cloud
  • HubSpot
  • Responsys
  • Email Marketing
  • Social Media Management