Brand Strategy Specialist

Job Summary

This position supports departmental and divisional efforts to enhance stakeholder engagement and advance institutional priorities through coordinating paid media and special online campaigns; tracking and reporting on departmental performance metrics and institutional recognitions; maintaining information resources and providing brand guidance; conducting research to inform communications strategy and development; and participating in emergency-communications response.

Key Responsibilities

• Coordinates paid media and special online campaigns.
• Tracks and reports communications performance metrics and institutional recognitions.
• Maintains information resources and provides brand guidance.
• Conducts research to inform strategy and development.
• Participates in emergency-communications response.

Knowledge Skills and Abilities

Foundational knowledge of strategic communication principles. Ability to keep abreast of emerging trends in communications and brand strategy. Working knowledge of pulling communications data using tools including Google Analytics Microsoft Clarity Meta Business Suite and Google Console. Ability to identify and report on key performance indicators (KPIs) as it pertains to communications. Ability to make informed recommendations for communications strategy based off data as well as primary and secondary research. Working knowledge of protocols and institutional etiquette related to public and media relations. Basic knowledge and understanding of media outlets including print television and radio.

Basic knowledge of applicable copyright and other laws pertaining to written materials news media and confidentiality. Knowledge of digital communication techniques vehicles and formats including social media mass email communications and digital advertising. Ability to set up publish monitor and adjust social media ads using Meta Business Suite and LinkedIn advertising. Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication. Ability to appropriately handle sensitive and confidential information. Strong interpersonal skills to develop and maintain relationships with university colleagues and vendors. Ability to handle multiple projects at a time using organizational and time management skills. Ability to pay attention to detail when it comes to large paid media campaigns social media ads print ads website updates and more to ensure informational accuracy; maintain strong clean brand identity and image; and facilitate proper budget spends.

Ability to communicate with an ethnically and culturally diverse campus community. Ability to follow all university policies procedures and guidelines including but not limited to safety civility information security and non-discrimination policies and procedures. Ability to contribute to a positive university experience for each and every student and assist in achieving the universitys commitment to a vision of excellence.

Education and Experience

• Equivalent to a bachelors degree in a related field and two years of relevant experience required.
• occasional weekend and evening work is required

Physical Summary

Light work - Job involves some lifting of medium weight objects (10-20 pounds) and/or 10% - 20% of the job involves standing or walking.

Department

Strategic Communications

Classification

Marketing Communications Professional II

Compensation

Salary placement is determined by the education experience and qualifications the candidate brings to the position internal equity and the hiring departments fiscal resources.

Hiring Range: The hiring range for this position is $5178 (Step #1) - $7543 (Step #20) per month commensurate with candidates education experience skills and training.

CSU Classification Salary Range: The CSU Classification Salary Range for this position is $5178 (Step #1) -$5605(Step #5) per month.

1.0 time-base 40 hours per week.

Duration of Appointment

This is a temporary position for one year with no permanent status granted. Temporary assignments may expire prior to the ending date.

Benefits

Excellent benefits through CalPERS (health vision dental) tuition fee waiver generous vacation and sick leave and 14 paid holidays each year.

Application Procedures

Click Apply Now to complete the CSULB Online Employment Application.

Candidates may also include examples of relevant work (e.g. writing samples campaign assets brand materials or a portfolio link). Because this role can encompass a wide range of creative and strategic outputs applicants are encouraged to share materials they feel best represent their experience and strengths. Submission of work samples is optional but appreciated.

PLEASE FILL OUT THE APPLICATION COMPLETELY

It is important that all sections of the on-line application are filled out completely and accurately. Please include all relevant education and application will be used to determine whether you meet the minimum qualifications for this position.

Additional Information

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSULB will make a conditional offer of employment which may be rescinded if the background check reveals disqualifying information and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

CSULB is not a sponsoring agency for staff and management positions (i.e. H-1B Visas).

California State University Long Beach expects respectful professional behavior from its employees in all situations. Acts of harassment or abusive conduct are prohibited. Demonstrated appropriate professional behavior treating others with civility and respect and refusing to tolerate abusive conduct is expected of all employees.

Equal Employment Statement

Consistent with California law and federal civil rights laws CSULB provides equal opportunity in employment without unlawful discrimination or preferential treatment based on race sex color ethnicity national origin or other protected status. CSULB complies with Title VI of the Civil Rights Act of 1964 Title IX of the Education Amendments of 1972 the Americans with Disabilities Act (ADA) Section 504 of the Rehabilitation Act the California Equity in Higher Education Act Californias Proposition 209 (Art. I Section 31 of the California Constitution) other applicable state and federal anti-discrimination laws and CSUs Nondiscrimination Policy. We prohibit discriminatory preferential treatment segregation based on race or any other protected status and all forms of discrimination harassment and retaliation in all university programs policies and practices.

Accommodations

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact .

Out of State Employment Policy

California State University Long Beach as part of the CSU system is a State of California Employer. As such the University requires all employees upon date of hire to reside in the State of California.

As of January 1 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.