Marketing Analytics Specialist
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Job Location:
Yearly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Company:
Number of Openings:
1Worker Type:
PermanentPosition Overview:
Are you passionate about turning data into actionable insights and driving marketing performanceAs a Marketing Analytics Specialist youll manage analytics services execute campaigns and optimize digital strategies across multiple platforms. This role combines hands-on execution with advanced analytics to deliver measurable results and enhance Finnings marketing capabilities.
The individual would manage our external contractors and agency partners as they support our day-to-day execution of campaigns tagging tracking and reporting. The individual along with our vendor partners would be platform administrators on our marketing platform Adobe Analytics & Google Analytics.
For this position the expected salary range is between $90000 and $120000 annually. Please note that the actual salary offer will be based on a candidates experience qualifications and fit for the role.
Job Description:
- Execute and optimize digital marketing campaigns across platforms like Google Ads and social media.
- Manage and analyze data from Adobe Analytics Google Analytics and other tools to measure performance.
- Develop and maintain dashboards and reports in PowerBI to track KPIs and campaign ROI.
- Lead website analytics implementation tagging strategies and data governance across Finnings digital ecosystem.
- Full responsibility for web analytics needs across customer analytics platforms. Ensure we are collecting the right web analytics data by designing tagging strategies and helping translate analytics requirements from the business into new variables for developers to implement.
- Provide actionable insights and recommendations to improve marketing effectiveness and customer engagement.
- Dive into multiple data sources such as web analytics (Adobe Analytics Google analytics) CRM social email paid media (ex. Display) Google Ads to understand marketing attribution and performance of our ads.
- Ensure teams have KPIs dashboards and ad-hoc analysis to understand digital customer behavior the insights and recommendations on goal performance.
Qualifications:
- Bachelors degree with 5 years of marketing analytics and execution experience.
- 4 years of hands-on experience with Adobe Analytics and Google Analytics.
- Proficiency in PowerBI and familiarity with SQL/DAX for data analysis.
- Experience with tagging technologies (Adobe Launch Google Tag Manager) and campaign platforms (Google Ads Meta LinkedIn).
- Strong analytical problem-solving and communication skills with the ability to present insights clearly.
- Ability to manage multiple priorities and work collaboratively with cross-functional teams and vendors.
Important:
- This position is based out of our Vancouver or Edmonton head office location.
- Permanent full-time role.
- Monday Friday (5x2) schedule.
- Flexible benefits retirement program and matching contributions from day one.
- This role is hybrid with a requirement to be in office 2-3 days per week.
At Finning we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer and we actively encourage all individuals to express themselves and achieve their full potential. As a company we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do notdiscriminate against applicants based on gender identity race national and ethnic origin religion age sexual orientation marital and family status and/or mental or physical Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process please inform your recruiter.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
If you've noticed more Caterpillars crawling around your neighborhood, Finning International may be responsible. The company is the largest dealer of heavy equipment and diesel engines made by Caterpillar (CAT), the world's leading manufacturer of construction equipment. Finning opera ... View more
